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Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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