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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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#critical mass
#media consumption
#marketing strategy
#consumers switch
#nielsen
For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
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#print purchases
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#online retailers
A new study by the Book Industry Study Group says readers are choosing both print and ebooks. Continue reading at 'The Christian Science Monitor'
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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#consumers switch