The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading >> [ Source: Advertising Age | 2019-10-02 13:42:00 UTC ]
For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading >> [ Source: Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
A new study by the Book Industry Study Group says readers are choosing both print and ebooks. Continue reading >> [ Source: The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]