Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Fates and Furies, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-12-10 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Pan Macmillan and Orkney Library & Archive have joined forces to launch a new joint reading initiative, The Hurricane Book Club. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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The Biographers' Club awarded prizes to Alan Cumming, Francesca Wade and John Julius Norwich at a dinner held at the National Liberal Club. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of A Little Life, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-11-06 00:00:00 UTC ]
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Tribune Publishing Co., the owners of the Los Angeles Times, offered $3 million to fund Freedom Communication Inc.’s bankruptcy case during the newspaper publisher’s first bankruptcy hearing Wednesday. A lawyer for the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Harlow Giles Unger, author of 'Henry Clay' (Da Capo Press, $25.99, 978-0-3068-2391-6), will be on the Jim Bohannon Show Live for the full 11 p.m. ET hour on Wednesday, November 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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This year, get in the spirit of Halloween with three outstanding books set to publish this month that center on witchcraft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Martian, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-10-09 00:00:00 UTC ]
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Watkins Media has purchased Cygnus Book Club, adding it to the company’s portfolio which includes publishing imprints. Watkins, which bought Watkins, Nourish, Angry Robot from Osprey last year and which will soon launch an imprint called Repeater books, also owns the Watkins Bookshop in Cecil... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Michael Cairns has stepped down with immediate effect as c.e.o of Publishing Technology after news the company will make a loss in 2015. In a trading update, the company said Cairns has stepped down "after careful consideration", and has been replaced on an interim basis by chief technology... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Between the World and Me, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-09-18 00:00:00 UTC ]
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Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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