Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Relying on nothing but our sense of adventure and reckless spirit, we announce the August pick. The post WIRED Book Club: OK, Let's Get Weird With Some Future-Paleo Sci-Fi appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-03 00:00:00 UTC ]
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Waterstones has reduced the size of its board by four with its owner Alexander Mamut saying the chain is now “financially strong and poised for future growth”. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Learn the ins and outs of Windows 10 with this Introduction to Windows 10 Bundle. For $19.99, you’ll get lifetime access to four e-Books and hundreds of video tutorials.If you have any questions on this popular operating system, you’re sure to find the answer here. Flip through the books to... Continue reading at PC World
[ PC World | 2016-07-26 00:00:00 UTC ]
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No two book clubbers had the same impression---we range from frustration to elation, united only by a eagerness to discuss. The post WIRED Book Club: Frustration! Elation! We Conclude The Name of the Wind appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-07-22 00:00:00 UTC ]
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Even more big changes are afoot at Time Inc. in the wake of last week's executive reorg, with InStyle's Ariel Foxman announcing today via WWD that he plans to step down as editorial director. Foxman, who has been with the brand for nearly eight years, will officially exit on Aug. 4 after closing... Continue reading at AdWeek
[ AdWeek | 2016-07-19 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Eligible, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-07-18 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-09 00:00:00 UTC ]
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Titles from Natasha Pulley and Lauren Groff are to feature in Sainsbury's Entertainment on Demand's "first ever" Summer Book Club, which will showcase two new ebooks every Thursday until the end of August. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Some books you want to read slowly. Patrick Rothfuss' fantasy tome isn't one of them. The post WIRED Book Club: We're Breezing Through The Name of the Wind appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-07-07 00:00:00 UTC ]
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Peter Pearson, executive director of The Friends of the St. Paul Public Library, will retire December 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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After two months of challenging ourselves, we're ready for what Rothfuss is selling: classic fantasy that's not so much read as consumed. The post WIRED Book Club: Alright Fine We'll Read The Name of the Wind appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-06-30 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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The CEO of Peter Lang, an international publishing group, is now one of six owners pivoting the company to face outward from Bern. Four years ago, she says, the company was 'very good at hiding.' The post A Swiss Academic Powerhouse Steps Onto the World Stage appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-17 00:00:00 UTC ]
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Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Join us as we continue to navigate the many-voweled names, shifting POVs, and complex political machinations of Ann Leckie's Ancillary Justice. The post WIRED Book Club: Boy, Ancillary Justice Keeps Challenging the Bejeezus Out of Us appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-06-15 00:00:00 UTC ]
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The eight books announced yesterday (8th June) as part of Zoella’s bookclub have rocketed on Amazon UK, with sales of one – The Potion Diaries by Amy Alward (Simon & Schuster Children’s) – increasing more than 11,000%. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Zoella has officially launched her book club with WH Smith, revealing eight titles from Fangirl by Rainbow Rowell to All The Bright Places by Jennifer Niven. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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It's our first week chatting about Ann Leckie's Ancillary Justice, and we're a little confused---which is great. The post WIRED Book Club: Getting Up to Speed With the Challenging Ancillary Justice appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-06-09 00:00:00 UTC ]
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