Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Lab Girl, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-05-06 00:00:00 UTC ]
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Paula Hawkins' bestseller The Girl on the Train (Doubleday) will launch this year's Richard and Judy summer book club, with W H Smith also unveiling the club's "fresh" new look. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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The editors of the publication’s culture section have selected N.K. Jemisin’s 'The Fifth Season' as the first title to be read in the new group, which will focus on works of science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Bernie Corbett, general secretary of the Writers’ Guild of Great Britain, has stepped down after 15 years at the helm of the trade union. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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The Kindle Oasis is the eighth edition of Amazon's Kindle e-reading devices and is designed to be lighter, thinner and offers a new dual battery system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of When Breath Becomes Air, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-04-11 00:00:00 UTC ]
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Waterstones Tottenham Court Road is hosting film screenings ahead of London Book and Screen Week this Sunday in collaboration with a new book and film club founded by three women working in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Sphere non-fiction has acquired a debut health and fitness book by Instagram sensation Faya Nilsson, a personal trainer and winner of Cosmopolitan’s Lifestyle Blogger of the Year for her blog, fitnessontoast.com. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Dom Hastings is stepping down as director of Bloody Scotland to take on a new role with The British Council. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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Marking its full ownership of Harlequin SA, HarperCollins France pledges more romance, plus commercial trade output that includes local authors. The post HarperCollins France: Newest Step in ‘Global Publishing Program’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Better Living Through Criticism, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-03-24 00:00:00 UTC ]
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The Quarto Group has seen its "most profitable year ever", the company said, while announcing its chairman Tim Chadwick has decided to step down from the board. Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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WH Smith is launching an exclusive book club with author and YouTube vlogger Zoe Sugg, known as Zoella, this summer. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Amazon is adding its first campus pick-up location; Harvard is experimenting with an indie bookstore; NYC is about to get two new indies; and East Hampton's local bookstore is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Scholastic is partnering with We Need Diverse Books to create monthly flyers that will spotlight books with diverse characters and themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
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Three people were stabbed Saturday, one critically, after a small group of Ku Klux Klan members staging an anti-immigrant rally in Southern California clashed with a larger gathering of counter-protesters, police said. The violence erupted shortly after noon in Anaheim's Pearson Park, about 3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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Three people were stabbed and 13 others were arrested when a Ku Klux Klan rally in Anaheim erupted in violence Saturday, police said. A small group of people representing the Klan had announced that it would hold a rally at Pearson Park at 1:30 p.m., police said. By 11 a.m., several dozen... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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