Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Brenda Gardner, publisher at Piccadilly Press, is stepping down from her role after 43 years in the industry. Gardner set up Piccadilly Press in 1983 and has published many well-known children’s authors, including Anne Fine, Helen Cresswell, Malorie Blackman and Louise Rennison. The publisher... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Larry Kramer, publisher and president of USA Today since 2012, is leaving the newspaper and joining the board of directors of the new Gannett, the company announced today.Mr. Kramer's departure comes as Gannett, owner of 82 daily newspapers including USA Today as well as 46 local TV stations,... Continue reading at Advertising Age
[ Advertising Age | 2015-06-08 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of All the Light We Cannot See, click the arrow on the player below: Continue reading at Slate
[ Slate | 2015-06-05 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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Nelson DeMille’s 19th novel, and the seventh in his John Corey series, debuted at #3 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Brian Davies, chairman of Penguin Random House UK’s distribution companies, is to leave Penguin Random House in September. Davies will also step down from the PRH executive. He will move to a four-day week until his departure at the end of September. Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Total revenue rose 3% at Indigo Books & Music in the year ended March 28, 2015 over fiscal 2014, and its net loss fell from $31 million last year to $3.5 million in fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Portfolio has acquired a book by Lean In employee Jessica Bennett. Editor Zoe Bohm acquired UK and Commonwealth rights to Feminist Fight Club in a pre-empt from Rachel Clements at Abner Stein on behalf of the Ross Yoon Agency for publication in May 2016. North American rights were acquired by... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-18 00:00:00 UTC ]
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The first title selected for the group is 'I'll Give You the Sun' by Jandy Nelson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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Teresa Cremisi has been under the spotlight of the French book industry since she announced in an interview with the French trade publication Livres Hebdo last Friday (1st May) that she would step down from her post as chairperson of Flammarion on 2nd June. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Richard Madeley and Judy Finnigan have signed a contract to continue their Richard & Judy Book Club, in association with W H Smith, until 2019. The celebrity couple help to select eight titles—mainly authored by new and emerging talent—three times a year: for Spring, Summer and Autumn Book... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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While Books & Books was selected as PW’s Bookstore of the Year, our judges felt that another store, St. Louis’s 46-year-old Left Bank Books, deserves recognition for exemplifying what an independent bookstore can and should do to serve its community during a crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Malcolm Edwards is to leave the roles of deputy c.e.o. and publisher of Orion at the end of this year. Edwards, 65, will become chairman of Gollancz, where he started his publishing career in the 1970s, and consultant publisher at Orion. Orion c.e.o. David Young said he had been talking to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Veteran editor Jon Pott leaves Wm. B. Eerdmans this summer after almost 50 years in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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