Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday
[ Digiday | 2017-03-23 00:00:00 UTC ]
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Subscribe in iTunes ∙ RSS feed ∙ Download ∙ Play in another tab Slate Plus members: Get your ad-free podcast feed. Continue reading at Slate
[ Slate | 2017-03-13 00:00:00 UTC ]
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Jane Friedman, the former CEO of HarperCollins who cofounded Open Road Integrated Media in 2009, has stepped down as chairman and executive publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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Acquired late last year, Antique Collectors Club, a publisher and distributor of decorative arts books, has changed its name to ACC Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Elsevier marginally increased its sales and profits in 2016, in spite of what it described as "steeper declines" for print books sales than in recent years, "reflecting market conditions". Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Book printing company Clays will restructure when strategic director Kate McFarlan steps down in April after 20 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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Subscribe in iTunes ∙ RSS feed ∙ Download ∙ Play in another tab Slate Plus members: Get your ad-free podcast feed Continue reading at Slate
[ Slate | 2017-02-17 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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The Book Hive in Norwich has teamed up with a local book club to help spread opposition to Donald Trump through literature. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Now that Ted Chiang is super hot, let's read some of his short fiction for the month of February. The post WIRED Book Club: Loved Arrival? Check Out Ted Chiang's 'Story of Your Life' appeared first on WIRED. Continue reading at Wired
[ Wired | 2017-02-02 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Authors, publishers and booksellers were among the huge crowds participating in the international anti-Trump Women’s Marches on Saturday (21st January). Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Wolfgang Blau becomes president and Albert Read moves into the managing director’s role at the Vogue and Vanity Fair publisher New appointments have been announced by magazine publisher Condé Nast in the wake of Nicholas Coleridge’s decision to step aside and take on the role of... Continue reading at The Guardian
[ The Guardian | 2017-01-16 00:00:00 UTC ]
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Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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A new bookstore opens in North Carolina; a Connecticut bookstore adds podcasts; one of the country’s smallest bookstores goes on the market; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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The Internet is filled with outrage over the $250,000 advance from Simon and Schuster to alt-right writer Milo Yiannopolous Continue reading at HuffPost
[ HuffPost | 2016-12-31 18:30:47 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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