Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Pan Macmillan is launching the next season of its Twitter book club with a new partner, Falkirk Community Trust Libraries, during Book Week Scotland. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Laura Ayrey Burnett, executive director of the Mountains & Plains Independent Booksellers Association since 2010, has stepped down, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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After years of dormancy and amid renewed interest from readers, America Media is reinvigorating its Catholic Book Club with help from social media and an online discussion group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Oct. 29, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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LGBTQ store opens in Mississippi; Politics & Prose to expand; a Virginia bookstore gets a facelift; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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In this week’s roundup, Librarian of Congress Carla Hayden kicks off OCLC’s first independently held America’s Regional Council meeting; Stephen Hawking shares his views on open access, and ALA and Google announce the winners of Libraries Ready to Code grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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The sun had started to set on Dodger Stadium as the trio left the bullpen, yet the 103-degree heat still clung to Chavez Ravine like a cloak. Clayton Kershaw walked shoulder to shoulder through the swelter with pitching coach Rick Honeycutt and catcher Austin Barnes. An ovation greeted the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
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Foyles is poised to launch a subscription book club as it positions itself to capitalise on Christmas trading in the final quarter of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-09 00:00:00 UTC ]
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Carlton’s m.d Jim Greenhough has stepped down after 20 months in the role, saying his decision was a “lifestyle choice”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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McFly band member turned children's author Tom Fletcher has launched a children's book club exclusively with WH Smith. The book club titles will get promotion in-store, online and on Fletcher's YouTube channel, which has over 625,000 subscribers. The new club follows that WH Smith already runs... Continue reading at The Bookseller
[ The Bookseller | 2017-09-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended September 3, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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The editor-in-chief has announced he will leave the magazine in December. The post Graydon Carter to Step Down After 25 Years at Vanity Fair appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
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Jacqui Small, group publisher of the eponymous Quarto imprint, is preparing to step down from her full-time role at the end of the year, which will also see the closure of the list after nearly 20 years. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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Penguin Random House Children’s imprint Puffin Books is partnering with healthy snack brand Bear Nibbles on a new book club. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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Libraries and publishers are seeing huge benefits from OverDrive's digital book clubs, especially the Big Library Read (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Costa winner Stef Penney and bestselling author Victoria Hislop join debuts from Ali Land and Ruth Hogan on the next Richard & Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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