Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Hodder & Stoughton is restructuring, dividing both its fiction and non-fiction publishing teams into two publishing units each, because non-fiction publishing director Rowena Webb is taking a "step back from management to focus on acquiring and publishing the books she loves." Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Blackwell’s has made hires from Oxford University Press and Taylor & Francis in a bid to “step up” activity on its e-textbook platform Blackwell Learning. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Grand Central Publishing president and publisher Jamie Raab and Deb Futter, v-p and editor-in-chief of hardcovers at GCP and publisher of Twelve Books, will both leave the company at the end of January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-12 00:00:00 UTC ]
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Total attendance at the recently concluded Guadalajara International Book Fair was about 813,000, a 3% increase over 2015. The number of publishers in attendance rose to 2,042, up from 1,983 last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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In Matt Fraction and Chip Zdarsky's comic series, Suzie and Jon can stop time by having orgasms. And that's just the beginning. The post WIRED Book Club: Sex Criminals Titillates and Teases Us appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-11-17 00:00:00 UTC ]
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#comic series
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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New stores prep to open in Washington and Massachusetts; a political display gets protection in New York; Barnes & Noble continues to close locations; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Karsten Dietrich, who ran the France Loisirs book club from 1973 until his retirement in 2009, died last week in Paris. He was 72. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Jeff VanderMeer's <em>Southern Reach</em> trilogy wraps up exquisitely, completing a journey from mystery to horror to understanding to, indeed, acceptance. The post WIRED Book Club: An Entire Trilogy in a Month? Boom. appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-10-28 00:00:00 UTC ]
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This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
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UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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Subscribe in iTunes ∙ RSS feed ∙ Download ∙ Play in Another Tab Slate Plus members: Get your ad-free podcast feed Continue reading at Slate
[ Slate | 2016-10-11 00:00:00 UTC ]
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Penguin Press buys the sophomore novel by Massachusetts Book Award–winner Celeste Ng, the creator of Origami Yoga lands a picture book deal at Abrams, Irish author Liz Nugent sells two books to Gallery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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‘Atlas Obscura,’ based on the popular website of the same name, lands at #4 in Hardcover Nonfiction. Plus Chinese SF author Cixin Liu closes out his Remembrance of Earth’s Past trilogy with a bestseller debut, a pair of Stanford University professors bring design principles to life, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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This week: an atmospheric Victorian thriller, plus the latest from Laurie Halse Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Three bodies in the WIRED Book Club talk religion and science in the final act of Liu Cixin's mind-bending book. The post WIRED Book Club: Picking Apart the Satisfying, Uncheesy End of Three-Body Problem appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-29 00:00:00 UTC ]
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