#ad impressions

Publishing news tagged with #ad impressions

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How linear TV benefits from an excess of streaming options

The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-02 20:18:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #awful lot #ad impressions #marketers continue #year-ago period #good deal


3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ddos—attack #ad impressions #hacker news #boston globe


7 Things You Need to Know About the Bots That Are Threatening the Ad Industry

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at 'AdWeek'

[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad impressions #national advertisers