Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Parker called Stephanie Powell Watts’ debut novel 'No One Is Coming to Save Us' “deeply compelling and richly satisfying," and described it as a “brilliant examination of the American dream among African-Americans in a struggling community in the contemporary South.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
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A coloring book may sound tame, but "Legacy: An Off-Color Novella for You to Color," is by Chuck Palahniuk. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-21 00:00:00 UTC ]
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Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Historian John Bew has won the £3,000 Orwell Prize for Books 2017 for his biography of former Labour Prime Minister Clement Attlee, published by riverrun/Quercus. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Jo Glanville is stepping down as director of English PEN after being awarded an honorary visiting fellowship at the German university Arbeitsstelle Holocaustliteratur. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Wednesday Martin, author of the 2016 memoir Primates of Park Avenue, is working on a new book about female sexuality. As part of her immersive research for that project, she recently checked out several parties put on by Skirt Club, the women-only sex-parties organization founded by one-time... Continue reading at AdWeek
[ AdWeek | 2017-06-10 00:00:00 UTC ]
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Over 25 years, actress and comedian Isla Fisher has played a variety of film and television characters, but her hands-on favorite role has always been that of mother to her three children with fellow comedian Sacha Baron Cohen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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After 20 years as publisher at Virago, the “inspirational” Lennie Goodings will step back from the role, taking on a new position as Virago chair, working three days a week. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Eoin McHugh, who has been publisher of Transworld Ireland since the imprint’s creation 10 years ago, is leaving the company. Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Apr. 30, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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As the new head of Barnes & Noble, Demos Parneros knows his top priority is to stop the sales slide that has plagued the company’s retail stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Little, Brown imprint Sphere has acquired The Inaugural Meeting of the Fairvale Ladies Book Club by Sophie Green from Hachette Australia. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Stripes’ publisher Jane Harris is to step down from running the list after 12 years with the Little Tiger Group fiction imprint, triggering a restructure. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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New York Gov. Andrew Cuomo earned $783,000 for his memoir, which has sold only 3,200 copies since it was published 2½ years ago, the Buffalo News reports. Cuomo's “All Things Possible: Setbacks and Success in Politics and Life” was published by the Harper Collins imprint Harper in October 2014.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-19 00:00:00 UTC ]
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Francis Spufford's much-lauded Golden Hill (Faber) has gained yet another prize nod, this time on the six-strong shortlist for the Authors’ Club Best First Novel Award 2017 (£2,500). Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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More Pulitzers for magazine media, a fight over a Wisconsin nature magazine, and more... The post Michela Abrams Steps Down at Dwell | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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