Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
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Graham Norton, Cecelia Ahern and Nick Hornby are among the authors lined up to take part in the new Radio 2 Book Club, presented by Sara Cox. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Tom Hanks features as one of five debut authors in the latest WH Smith Richard and Judy Book Club line-up, launched as part of an enhanced campaign that sees an extra selection each year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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Former Biteback m.d. Iain Dale is hosting a new weekly books podcast with radio station LBC, where he hosts the evening show between Monday and Thursday. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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The SDG Book Club–a new collaboration between the International Publishers Association and the United Nations' Outreach Division–will curate young readers' books correlating with each of the UN's Sustainable Development Goals over 17 months. The post IPA and UN Unveil ‘SDG Book Club’ Promoting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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We spoke to Melissa Cummings-Quarry, co-founder of the Black Girls Book Club, about the club's plans for the future and thoughts on diversity in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Syima Aslam, the founder of the Bradford Literature Festival, was last night announced as the winner of the Hospital Club h 100 Award in the publishing and writing category. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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'Unshakable Hope,' the newest inspirational title by Max Lucado, comes in third in Religion Nonfiction; Wanda Brunstetter’s The Daughters of Lancaster County trilogy breaks the top 10 in Religion Fiction following its musical adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Francoise Dubruille will step down from the position as director of the European and International Booksellers Federation (EIBF) in April 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Open Road Integrated Media works with Fab Over Fifty to create a new book club, 'Spread the Words,' which opens this month with Erica Jong's 'Fear of Flying.' The post Open Road Launches New Book Club With Fab Over Fifty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-10 00:00:00 UTC ]
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Avery buys two books by the presiding bishop of the Episcopal Church, and HMH nabs two, at auction, by bestselling YA author Amy Tintera in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Barack Obama, in an August 19 Facebook post, shared the books he’s been reading lately. Of those, 'An American Marriage' by Tayari Jones returns to our lists after an absence of a few months, as does Hans Rosling’s 'Factfulness.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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The powerful reality of Hurricane Lane began to settle in on Hawaiians on Thursday as Honolulu braced itself by opening emergency shelters, closing beaches and parks, canceling school for the remainder of the week and putting nonessential government workers on leave. But even amid that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-24 00:00:00 UTC ]
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Julia Posen, executive vice president and commercial director at the Walker Books Group, is stepping down after eight years with the company to pursue new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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The Bushwick Book Club has everything—big performances, chapters across the country and overseas, and a podcast. All it doesn't have is a book club. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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In France, 'Gone in the Night' by Guillaume Musso, about a murderous group of school friends whose secrets are about to be revealed, was the top fiction title in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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JoJo Moyes, Kit de Waal and Reni Eddo Lodge are some of the authors nominated for the Hospital Club h 100 Awards, alongside Dialogue Books publisher Sharmaine Lovegrove and And Other Stories publisher Stefan Tobler. Continue reading at The Bookseller
[ The Bookseller | 2018-08-08 00:00:00 UTC ]
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Among this week’s headlines, Susan Orlean’s forthcoming ‘love letter’ to libraries; Tor officials brush off librarian concerns over ebook lending; And why it’s never too late to become a reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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