Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Just in time for summer reading, "The Library Book" by Susan Orlean is the L.A. Times Book Club's first selection and community read. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-08 13:00:00 UTC ]
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Just in time for summer reading, the Los Angeles Times Book Club has chosen "The Library Book" as our first community read and will host a June 25 forum with bestselling author Susan Orlean. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:06 UTC ]
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They meet one Wednesday a month in the wood-paneled boardroom of the art-filled Cerritos Library, with its life-sized replica of a Tyrannosaurus rex and 15,000-gallon saltwater fish tank. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:01 UTC ]
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They meet one Wednesday a month in the wood-paneled boardroom of the art-filled Cerritos Library, with its life-sized replica of a Tyrannosaurus rex and 15,000-gallon saltwater fish tank. They are mostly retired and most sincerely avid readers. They are polite and funny and kind. They are... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:00 UTC ]
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Just in time for summer reading, the Los Angeles Times Book Club has chosen “The Library Book” as our first community read and will host a June 25 forum with bestselling author Susan Orlean. Join us as we explore Orlean’s bestseller, a whodunit about the mysterious 1986 fire that gutted Los... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-06 10:00:00 UTC ]
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Samsung’s Notebook 7 and Notebook 7 Force are laptops designed for a growing audience of PC users who want a premium experience—and enough hardware to get them through work and play without a hiccup. Both laptops offer a sleek, polished aesthetic. In addition, the Notebook 7 Force offers... Continue reading at PC World
[ PC World | 2019-06-03 07:35:00 UTC ]
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Amazon Original Stories buys Mindy Kaling’s bite-size essays, Random House announces a date for Jim Mattis’s book, Feiwel and Friends falls for the Jonas Brothers, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Fox News host Mark R. Levin has the #1 book in the country with ‘Unfreedom of the Press.’ Plus ‘Make Your Bed’ author William H. McRaven returns with ‘Sea Stories,’ and the end of HBO’s ‘Game of Thrones’ spells strong sales for George R.R. Martin’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Facebook removed more than three billion fake accounts from October to March, twice as many as the previous six months, the social networking company said Thursday. Continue reading at CBC
[ CBC | 2019-05-23 16:32:45 UTC ]
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The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company
[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Orion consultant publisher and Gollancz chair Malcolm Edwards is stepping down from his roles after first joining the SFF imprint 43 years ago. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 05:36:42 UTC ]
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As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
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Stephen Clarke is stepping down as group chief executive at W H Smith with high street m.d. Carl Cowling to take on the role, as the group reports strong sales in its latest report. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 07:15:56 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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Among the week's headlines: Macmillan Learning commits to 'born accessible' ebooks; Project Panorama is surveying Readers' Advisory practices; and, is a voluntary 'small claims court' for copyright feasible? Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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All 131 titles in The Baby-sitters Club, Ann M. Martin’s beloved middle grade series, will be available as digital audiobooks exclusively from Audible on August 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-30 04:00:00 UTC ]
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Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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"The Baby-Sitters Club," the blockbuster middle-school series that enchanted young readers in the 1980s and '90s, is finally getting audiobook versions. Audible, the Amazon-owned audiobook producer and retailer, announced Tuesday that all 131 titles in Ann M. Martin's bestselling series will be... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-30 00:00:00 UTC ]
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Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
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