Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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She is so unbelievably authentic that at times it felt like I was looking at a reflection of myself. Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-09 13:00:08 UTC ]
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Richard Madeley and Judy Finnegan have launched their Book Club list for Spring, with six titles all written by women to mark International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Women dominate this year’s Authors’ Club Best First Novel Award, with books by eight women making up the 11-title longlist as chair of the judging panel Lucy Popescu praises the diverse list. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Authors Judy Gelman and Vicki Levy Krupp have launched GalleyMatch, a matchmaking program that gets galleys into the hands of book clubs directly from publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Democratic Lt. Gov. Justin Fairfax said he will not step down and will preside over the Virginia Senate on Monday regardless of any attempts to remove him from office amid allegations that he sexually assaulted two women. In a telephone interview with the Washington Post on Sunday night as fellow... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget
[ Engadget | 2019-02-12 00:00:00 UTC ]
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Philip Jones reflects on the challenges facing independent publishers, and how they are adapting to overcome them. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Unsolicited buyout bid puts 23% premium on shares of newspaper publisher Gannett Continue reading at MarketWatch.com
[ MarketWatch.com | 2019-01-14 00:00:00 UTC ]
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Cath Burke, Sphere Fiction publisher and executive director of Little, Brown’s rights and audio teams, has been promoted to deputy managing director of Little, Brown Book Group. Continue reading at The Bookseller
[ The Bookseller | 2019-01-11 00:00:00 UTC ]
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The BBC Radio 2 Book Club will relaunch again with presenter Jo Whiley, with upcoming choices including Girl With A Pearl Earring and YA author Angie Thomas. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Actress and campaigner Emma Watson has selected an anthology dispelling myths about Muslim women, The Things I Would Tell You (Saqi Books) as the next read for her feminist book club. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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The solitary act of reading becomes more social – and maybe a little more competitive – at a typical book club. Here’s a middle-ground idea for the shy or introverted and homework-averse. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-12-18 00:00:00 UTC ]
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For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Harper nabs a just-found Sylvia Plath short story, Margaret Atwood announces a Handmaid’s Tale sequel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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This week: around the world in 20 languages, plus the love-hate relationship between L.A. and its inhabitants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age
[ Advertising Age | 2018-11-27 00:00:00 UTC ]
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The upheaval at Conde Nast has taken a new turn. Robert Sauerberg, who has effectively led the storied magazine publisher since 2010, is stepping down, as parent company Advance Publications plans to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-27 00:00:00 UTC ]
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Rachel Feldberg is stepping down as artistic director of Ilkley Literature Festival to study for an MA in history. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Created at the height of Victorian prudishness, the Bodleian Library’s Phi collection was designed to protect young minds from ‘immoral’ books. More than a century later, they’re going on display for the first timeLibraries today take a dim view of censorship. They are places where knowledge is... Continue reading at The Guardian
[ The Guardian | 2018-11-08 00:00:00 UTC ]
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