Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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If you don’t know Noname, the Chicago rapper and former slam poet born as Fatimah Nyeema Warner, now might be a good time to read up following the official launch of her book club on Wednesday. The unassuming 90s kid launched to fame after some notable collaborations with artists like Mick... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:08:40 UTC ]
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Get a glimpse of how books get made with these three YA books about publishing, authors, fandom, and the book world at large! Continue reading at Book Riot
[ Book Riot | 2019-07-24 10:31:05 UTC ]
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DK will publish a tie-in book to accompany the CBeebies series "The Baby Club" next February. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 20:42:37 UTC ]
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Caitlin Moran and Peter James are among the authors on Richard Madeley and Judy Finnigan's latest Book Club summer selections. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 17:20:56 UTC ]
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News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week
[ Media Week | 2019-07-17 08:32:08 UTC ]
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At a loss for your next book club? Check out these 19 book club ideas you and your friends will love, from "back to school" to "trophy life" and beyond. Continue reading at Book Riot
[ Book Riot | 2019-07-11 10:39:16 UTC ]
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‘The Road Back to You,’ a guide to the ancient Christian personality typology, takes #3 in Religion Nonfiction; Wanda Brunstetter tops in Religion Fiction with her latest Amish romance, ‘The Brides of the Big Valley.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
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Orion has promoted Anna Valentine to executive publisher of Trapeze, Seven Dials and Orion Spring, while Sarah Benton also steps up as the group’s deputy managing director. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 18:47:10 UTC ]
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Collins Learning India m.d. Chaitali Moitra has left the company and will not be directly replaced. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 17:11:45 UTC ]
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We're talking about some of the July 2019 YA releases your summer reading list needs. Check out these upcoming novels and add them to your TBR. Continue reading at Book Riot
[ Book Riot | 2019-07-03 10:32:46 UTC ]
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A round of promotions has been revealed across 4th Estate and William Collins with Helen Garnons-Williams promoted to associate publisher across the two HarperCollins imprints and Tom Killingbeck appointed to William Colllins' editorial director, while Anna Kelly will become editorial director... Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 10:55:24 UTC ]
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L.A. Times Today airs Monday through Friday at 7 p.m. and 10 p.m. on Spectrum News 1. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-28 23:02:32 UTC ]
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The Los Angeles Times Book Club has selected "The Other Americans" as its next book and hosts a July 30 conversation with author Laila Lalami at the Skirball Cultural Center. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-27 14:00:03 UTC ]
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The Los Angeles Times Book Club has selected “The Other Americans” as its next book and hosts a July 30 conversation with author Laila Lalami at the Skirball Cultural Center. The novel is a mystery and family drama that unfolds in a Southern California desert town after a Moroccan immigrant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-27 14:00:00 UTC ]
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In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
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In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
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When Crystal Bobb-Semple decided to host a Percy Jackson for young readers, she never imagined the fantasy series updating the Greek myths would change her life. The had officially ended a year... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-25 11:00:00 UTC ]
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The Mueller report can be intimidating. Book clubs have emerged to get Americans to read, and engage over, the divisive publication. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-06-13 23:27:51 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek
[ AdWeek | 2019-06-10 21:00:28 UTC ]
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