Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Los Angeles Times Book Club welcomes Michael Connelly, Ronan Farrow and Julie Andrews Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-19 15:13:50 UTC ]
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More than 50 crime authors and members of the Detection Club, including Ian Rankin, Mick Herron and Val McDermid, will contribute to a HarperCollins-published title about crime writing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 00:21:04 UTC ]
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#val mcdermid
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The following excerpt is from David Heatley’s graphic memoir, Qualification. * __________________________________ Excerpted from Qualification by David Heatley. Copyright © 2019 David Heatley. Excerpted by permission of Pantheon, a division of Penguin Random House LLC. All rights reserved. No... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-16 08:47:15 UTC ]
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#penguin random house
Tommy Orange, the award-winning author of “There, There,” recommends his favorite books by Native writers. Continue reading at The New York Times
[ The New York Times | 2019-10-14 22:12:55 UTC ]
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Believe the hype! Where the Crawdads Sing is your book club's next great read. Here are 10 Where the Crawdads Sing book club questions to get started. Continue reading at Book Riot
[ Book Riot | 2019-10-14 10:33:32 UTC ]
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Liverpool indie Dead Ink has bought Cat Step, a novel by Alison Irvine, author of The Road is Red, in what publishing director Nathan Connolly called a "significant" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 02:38:41 UTC ]
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#publishing director
A pair of friends crowdfunding to build the “best non-fiction book club in the world” have surged past their £100,000 target. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 18:14:15 UTC ]
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Book subscription club Reading in Heels has rebranded as Reposed, promising an immersive experience for members. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 16:39:02 UTC ]
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#immersive experience
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Here's a selection of tasty book club food ideas to make your next meeting a tasty event, from recipes to menus, drinks to snacks. Continue reading at Book Riot
[ Book Riot | 2019-09-30 10:34:26 UTC ]
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In part 3 of "steal these screenwriting secrets," we delve into marketing and query letters. In other words, these are screenwriting secrets to steal after you write and specifically related to crafting killer query letters. The post Psst: Novelists – Steal These Screenwriting Secrets! Part 3... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-30 01:46:56 UTC ]
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Waiting for your favorite celeb to start a book club so you can combine your book love with your fandom? Well, it can't hurt to dream. Continue reading at Book Riot
[ Book Riot | 2019-09-29 10:32:22 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-09-26 10:30:24 UTC ]
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Alison Bechdel, Mike Mignola and five contributors to Mad Magazine will be honored at the Harvey Awards at New York Comic Con next week. Continue reading at The New York Times
[ The New York Times | 2019-09-25 20:30:04 UTC ]
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Journalist Ronan Farrow discusses "Catch and Kill" and #MeToo revelations on Oct. 22 with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-25 14:00:46 UTC ]
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If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World
[ PC World | 2019-09-25 10:00:00 UTC ]
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#solid performance
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Books by Stacey Halls, Anthony Horowitz and Oyinkan Braithwaite are among the six novels in this autumn’s picks for the Richard and Judy Book Club. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 04:30:56 UTC ]
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#anthony horowitz
#oyinkan braithwaite
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Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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The Third Age of Oprah’s Book Club began in earnest this morning as the beloved former talk show host and literary tastemaker revealed her first new selection in almost a year: Ta-Nihisi Coates’ debut novel, The Water Dancer. Making the announcement alongside Coates on CBS This Morning earlier... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-23 16:47:13 UTC ]
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