Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Read Such A Fun Age by Kiley Reid and want to share with your book club? Use these Such A Fun Age book club questions to get the conversation going. Continue reading at Book Riot
[ Book Riot | 2020-03-13 10:41:42 UTC ]
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Imagine being a fly on the wall for gatherings where friends who’ve known each other for years share intimate details about love, loss, and the longings of their lives. Imagine being invited into the homes of complete strangers to share a meal and discuss politics, religion, and other matters of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-12 08:48:44 UTC ]
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Andy Rossiter has been appointed president of the Booksellers Association, as Nic Bottomley steps down after two years. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 18:32:56 UTC ]
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Oprah Winfrey first launched Oprah's Book Club on Sept. 16, 1996, 10 years into "The Oprah Winfrey Show," one of the highest-rated daytime talk shows in television history. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-10 14:00:38 UTC ]
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After holding a forum to discuss one contentious novel, Winfrey said she did not want to wade into literary controversy again. Continue reading at Slate
[ Slate | 2020-03-06 21:49:29 UTC ]
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After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
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"Your House Will Pay" author Steph Cha and "Hi Five" author Joe Ide join the L.A. Times Book Club in Long Beach. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-02 21:46:24 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-03-01 11:30:56 UTC ]
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Sphere has acquired a "heartwarming" up-lit novel by Rosie Blake, The Gin O’Clock Club, inspired by the author's own "naughty and amazing" Grandad. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 17:58:24 UTC ]
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New Directions Publishing has unveiled a subscription program it hopes will link readers to current publications the press believes are destined for classic status. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Fraud involving the former mayor's "Healthy Holly" books generated more than $850,000, prosecutors said. Continue reading at HuffPost
[ HuffPost | 2020-02-27 19:47:47 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Looking for a queer book club or even want to start your own? This is how to get started. Continue reading at Book Riot
[ Book Riot | 2020-02-25 11:36:57 UTC ]
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If the very idea of book club puts the fear in you, take a page from the introvert's guide to joining book club and consider these tips for participating. Continue reading at Book Riot
[ Book Riot | 2020-02-24 11:36:04 UTC ]
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Kim Hyun Sook’s irresistible memoir conveys her political and social awakening with equal measures of hilarity and terror. The post Panel Mania: ‘Banned Book Club’ appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-02-21 11:00:33 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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Novels by Philippa Gregory, Christy Lefteri and Mike Gayle are among the six-strong line-up for the Richard & Judy Book Club this spring. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 12:29:23 UTC ]
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'Banned Book Club' by Kim Hyun Sook, Ko Hyung-Ju, and Ryan Estrada is the true story of Hyun Sook’s years as a South Korean college student under the brutal military regime of the early 1980s. In this 11-page excerpt a naive and apolitical Hyun Sook meets the fearless student members of a book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-19 05:00:00 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Wayne State University Press remains embroiled in controversy since the firings of three senior employees. The president's office has assumed oversight for the press, and interim director Tara Reeser is stepping down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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