Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Here's how to join a book club online, some etiquette tips to follow, and some examples of online book clubs meeting right now. Continue reading at Book Riot
[ Book Riot | 2020-04-28 10:35:48 UTC ]
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Author Imogen Edwards-Jones and friends have launched the online Great Big Book Club featuring author interviews, book reviews and a series of “Lockdown Lunches”. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:03:35 UTC ]
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Many lives are radically different right now. But birthdays, anniversaries, and public holidays come and go as before. The pink supermoon would have appeared whether we’d watched it from our windows or outdoors among a crowd of strangers. This week, Earth Day, Shakespeare’s birthday, and World... Continue reading at British Council global
[ British Council global | 2020-04-24 14:34:13 UTC ]
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Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
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'Always Home' author Fanny Singer worries more about running out of garlic than toilet paper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-22 22:32:48 UTC ]
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The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 02:33:41 UTC ]
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The Great Lakes Independent Booksellers Association and Midwest Independent Booksellers Association are both stepping up efforts to keep members in their far-flung regions connected with weekly Zoom conference calls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-10 14:00:07 UTC ]
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In a virtual meet-up, "Almost Home" author Fanny Singer and mother and famed chef Alice Waters join book club readers April 21 for a kitchen conversation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 20:33:16 UTC ]
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On today’s CBS This Morning, Oprah Winfrey announced her April book club selection: Robert Kolker’s Hidden Valley Road: Inside the Mind of an American Family. Kolker book is a work of narrative nonfiction—with elements of biography, reportage, and scientific investigation—about the life of a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-07 14:36:54 UTC ]
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Last week we decided to pay a small tribute to members of our community who are giving back in some way during the unprecedented crisis caused by COVID-19. While the health of the industry is in peril, the publishing community is thinking beyond their top and bottom lines and are instead... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-03 14:54:47 UTC ]
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Two weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 08:49:47 UTC ]
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Kate Elizabeth Russell’s publication experience has been the best of times and the worst of times. Here’s why. Continue reading at The New York Times
[ The New York Times | 2020-04-02 09:00:01 UTC ]
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Join author Steph Cha and Joe Ide for a streaming conversation about new L.A. noir. The March 30 event will be live. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-25 19:15:02 UTC ]
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Binc, the Book Industry Charitable Foundation, has emerged as one of the few reliable sources of financial support for independent booksellers amid the coronavirus pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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As part of a new virtual book club, publisher Sharmaine Lovegrove will be in conversation with a Dialogue author about their book on Instagram live every Thursday at 8 p.m. for the next 10 weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 22:24:25 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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Indie micropublisher and not-for-profit 3 of Cups has announced a new initiative to help writers and artists who might have reduced incomes during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 18:37:25 UTC ]
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If you’re feeling alone and listless, or even if you simply have a few extra hours a week all of a sudden, I’ve got some good news for you. Starting tomorrow, Wednesday, March 18, brilliant novelist Yiyun Li will be leading a virtual book club in reading Tolstoy’s War and Peace—a book that many... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-17 15:11:40 UTC ]
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London Book Fair director Jacks Thomas is stepping down after seven years with Reed Exhibitions. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 23:02:11 UTC ]
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