Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-03 11:30:46 UTC ]
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Join us for the next edition of Persist, a feminist book club on Instagram, and check out our winter book pick! Continue reading at Book Riot
[ Book Riot | 2019-12-02 17:35:23 UTC ]
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Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 15:24:13 UTC ]
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In its new report on Canadians and book clubs, BookNet reports that celebrity and the search for 'the new Oprah' is not as strong as many might expect. The post BookNet: Canada’s Book Club Memberhips Have Doubled This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-25 06:00:25 UTC ]
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Circe by Madeline Miller is really. freaking. good. In this reading guide, you'll find 10 Circe book club questions covering all the most important topics. Continue reading at Book Riot
[ Book Riot | 2019-11-24 11:31:48 UTC ]
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Read on for our suggestions for THE HATE U GIVE book club questions and a reading guide for book club or class discussions. Continue reading at Book Riot
[ Book Riot | 2019-11-21 11:39:27 UTC ]
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On UNICEF's World Children's Day, the IPA reminds international publishers that their children's books can be part of the SDG Book Club. The post On World Children’s Day, the UN and IPA Highlight the SDG Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-20 13:09:40 UTC ]
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In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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Preaching second chances: L.A. Times Book Club's next read is 'Barking to the Choir' by Gregory Boyle Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-11-14 19:38:58 UTC ]
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In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
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This morning, Oprah announced her latest book club pick: Elizabeth Strout’s Olive, Again, her recent follow-up to her Pulitzer prize-winning Olive Kitteridge. “I love [Olive] because she’s so 100% authentically herself,” Winfrey said. “She always says the things that we are always thinking, like... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-07 16:30:04 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-11-03 11:30:57 UTC ]
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Whether you’re meeting your book club or you’re talking about this book with your friends, these BECOMING book club questions get the conversation going. Continue reading at Book Riot
[ Book Riot | 2019-10-30 10:38:18 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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President and publisher of Penguin Books US Kathryn Court will retire later this year, PRH US has announced, with Brian Tart set to step up to the role in a series of staff changes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 16:39:42 UTC ]
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Marji Ross is retiring from Regnery Publishing on January 1, 2020, after a 20-year run at the house. Tom Spence, senior editor at Regnery and publisher of its Gateway imprint, will assume the role of president and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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Guide to Literary Agents editor Robert Lee Brewer shares his simple two-step process on how to get a literary agent. The post How to Get a Literary Agent: A Simple Two-Step Process by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-22 17:30:09 UTC ]
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