Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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As America says goodbye to U.S. Representative John Lewis, readers flock to his memoirs. Plus film critic and YouTuber Lindsay Ellis debuts with a work of alternative history, and conservative political commentator Ben Shapiro has the #2 book in the country with ‘How to Destroy America in Three... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Scribner buy a book about American’s first female astronauts, Matthew McConaughey sells a memoir to Crown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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This week, we highlight new books from Elsa Hart, Hank Phillippi Ryan, and Karen Dionne. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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It happened so suddenly. One moment I was at work, bleaching everything in sight, using extra splashes of Dettol - that infamous Caribbean Aunty staple with a distinct smell that will instantly take a first generation immigrant child back to memories of early Saturday morning cleaning sessions -... Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 00:39:09 UTC ]
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Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 02:25:45 UTC ]
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Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot
[ Book Riot | 2020-07-23 10:34:11 UTC ]
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Pick your favorite Babysitters Club character for each situation in this quiz and get a YA book recommendation to read after! Continue reading at Book Riot
[ Book Riot | 2020-07-22 10:31:34 UTC ]
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Puffin has revealed it has chosen Adam Larkum to be the illustrator of Captain Tom’s forthcoming picture book for young readers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 13:03:42 UTC ]
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Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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We've got plot summary, themes, and ELEANOR OLIPHANT IS COMPLETELY FINE book club questions for this popular book club title. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:34:18 UTC ]
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Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:42:46 UTC ]
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Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
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Missing your book club friends? We've rounded up some great personalized book club gifts to give to your reading pals to show how much you care! Continue reading at Book Riot
[ Book Riot | 2020-07-14 10:39:11 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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[caption id="attachment_182388" align="alignright" width="150"] Andy McNamara[/caption] Last Friday was Andy McNamara's last day as editor-in-chief of Game Informer, ending a 29-year, 327-issue run at the video gaming magazine. McNamara hasn't yet revealed where he's headed next, but in an... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-07 15:19:00 UTC ]
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The Creative Industries Federation and Creative England has welcomed the government's new £1.57bn fund to help the arts as "the game changer we need". Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 11:54:21 UTC ]
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With a fresh voice and a winning cast, this Netflix update of the popular book series is the throwback that 2020 needs. Continue reading at The New York Times
[ The New York Times | 2020-07-02 14:27:22 UTC ]
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Christopher Buckley’s “Make Russia Great Again,” Jessica Anthony’s “Enter the Aardvark” and the anthology “The Faking of the President” all have fun with American politics. Continue reading at The New York Times
[ The New York Times | 2020-07-02 09:00:08 UTC ]
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