Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading at Book Riot
[ Book Riot | 2021-03-04 11:33:00 UTC ]
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John Wiley's financial performance in the third quarter ended January 31, 2021, was strong enough for the company to raise sales and earnings estimates for the fiscal year ending April 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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The Bloody Scotland Crime Festival is to launch a virtual, international book club, to be broadcast via Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 18:03:18 UTC ]
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If you’re looking to pick up a romance novel, here are fifteen of the best romance book club recommendations of the year for your next meeting, including Pride, Prejudice, and Other Flavors by Sonali Dev! Continue reading at Book Riot
[ Book Riot | 2021-02-24 11:34:00 UTC ]
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These audiobooks for your LGBTQ+ book club are tested and recommended by one member of a queer South Carolina book club. Continue reading at Book Riot
[ Book Riot | 2021-02-23 11:30:00 UTC ]
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The shortest month of any year in what has been the longest year in recent memory still has plenty for you to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
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Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
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Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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Jeff Bezos, founder and CEO of Amazon, will hand over the CEO duties to Andy Jassy, head of Amazon Web Services, this summer. The company reported that sales in the year jumped 38% over 2019, to $386.1 million, and earnings skyrocketed 84%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Mary-Kay Wilmers is stepping down as editor of the London Review of Books after nearly three decades in the post. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 16:45:23 UTC ]
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Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian
[ The Guardian | 2021-01-29 15:28:52 UTC ]
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HarperCollins Ireland has appointed Catherine Gough from Gill Books as commissioning editor, while in the UK there is a promotion for Avon and HarperFiction marketing director Hannah O'Brien. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:53:18 UTC ]
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This morning, PR Newswire broke the news that Literati, an “innovative literary brand,” has just raised 40 million dollars in Series B funding. Among its investors is NBA giant Steph Curry. If you’re anything like me, you may have some questions, among them: What’s the $40 million being used... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-27 18:53:56 UTC ]
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We have 15 book club ideas that address Daisy Jones & The Six book club questions, characters, and more, plus a few book club activity ideas! Continue reading at Book Riot
[ Book Riot | 2021-01-27 11:38:00 UTC ]
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Mitchell Beazley has acquired a "book club journal" from vlogger Sanne Vliegenthart Books & Quills, helping readers to get the most out of being part of a book club. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 01:37:43 UTC ]
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The Fabulous Ladies Book Club has shown that immunization efforts aren’t just about getting shots into arms. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 12:00:00 UTC ]
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David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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The new African chapter of the Sustainable Development Goals' SDG Book Club will curate books in Kiswahili, Arabic, French, and English. The post New Initiative Brings African Literature Into the IPA-UN SDG Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-25 15:56:16 UTC ]
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