Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Food editor, recipe developer, and Instagram star Molly Baz's debut, 'Cook This Book,' is #6 in the country. Plus Michelle Zaunder, aka Japanese Breakfast, lands at #7 in hardcover nonfiction with 'Crying in H Mart,' and a previously unpublished Richard Wright novel, 'The Man Who Lived... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 04:00:00 UTC ]
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Karen M. McManus re-ups with Delacorte, Knopf buys Ayobami Adebayo’s sophomore effort, Random House takes on Bob Odenkirk’s memoir, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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Selections for the African chapter of the Sustainable Development Goals Book Club include two titles in Indigenous African languages. The post The New SDG Book Club African Chapter Releases Its First Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-27 20:25:57 UTC ]
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Former President Barack Obama and filmmaker Ava DuVernay discuss "A Promised Land" at the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-21 21:09:15 UTC ]
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Graham Norton is launching a book club podcast through Audible, featuring guests including Zadie Smith, Stephen Mangan and Denise Mina. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:22:13 UTC ]
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Barack Obama and filmmaker Ava DuVernay will discuss the former president's memoir "A Promised Land" April 21 in a livestreamed event for the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 01:25:03 UTC ]
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Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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This month's selections range from B&N's choice of 'The Five Wounds' by Kirstin Valdez Quade to Oprah's Book Club selection of Marilynne Robinson's 'Gilead' novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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We've compiled a summary, some tips on how to start reading, and Pride & Prejudice book club questions to help you discuss the book! Continue reading at Book Riot
[ Book Riot | 2021-03-19 10:33:00 UTC ]
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Are you in the market for some mystery book club suggestions? We've got 15 thriller and mystery book club recommendations for you! Continue reading at Book Riot
[ Book Riot | 2021-03-18 10:34:00 UTC ]
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Watch author Viet Thanh Nguyen talk about "The Committed" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-11 00:19:23 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading at Book Riot
[ Book Riot | 2021-03-04 11:33:00 UTC ]
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John Wiley's financial performance in the third quarter ended January 31, 2021, was strong enough for the company to raise sales and earnings estimates for the fiscal year ending April 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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The Bloody Scotland Crime Festival is to launch a virtual, international book club, to be broadcast via Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 18:03:18 UTC ]
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If you’re looking to pick up a romance novel, here are fifteen of the best romance book club recommendations of the year for your next meeting, including Pride, Prejudice, and Other Flavors by Sonali Dev! Continue reading at Book Riot
[ Book Riot | 2021-02-24 11:34:00 UTC ]
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These audiobooks for your LGBTQ+ book club are tested and recommended by one member of a queer South Carolina book club. Continue reading at Book Riot
[ Book Riot | 2021-02-23 11:30:00 UTC ]
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The shortest month of any year in what has been the longest year in recent memory still has plenty for you to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
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Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
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Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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