The programmatic premium club: 3 steps to induction

Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-07 00:00:00 UTC ]
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Book Club Picks for January

This month, Reese Witherspoon and Emma Roberts's tastes overlap as Reese's Book Club and Belletrist pick the same novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-21 05:00:00 UTC ]
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15 Uplifting Book Club Books To Make You Smile

If you're looking for uplifting book club books for 2020, we've got you covered! We compiled a list of 15 feel-good books that are sure to be heartwarming. Continue reading at Book Riot

[ Book Riot | 2021-01-20 11:34:00 UTC ]
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BBC Two book club series 'Between the Covers' to return

BBC Two's weekly book club series “Between the Covers”, hosted by Sara Cox, is returning for a second series this spring. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 14:17:16 UTC ]
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Yinka, where is your editor? Part 3

Debut author of Yinka Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN My phone buzzed. My heart thudded. I had just... Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 09:13:55 UTC ]
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Hill, Barnes and Ghaffari-Parker step up at Transworld

Transworld has announced promotions for three members of its publicity team: Tom Hill, Hayley Barnes and Izzie Ghaffari-Parker. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 19:37:10 UTC ]
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Duchess of Cornwall launches Reading Room book club

The Duchess of Cornwall has launched a book club-style online hub of reading recommendations and author interviews on Instagram. Continue reading at The Bookseller

[ The Bookseller | 2021-01-03 13:08:55 UTC ]
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Thursday Murder Club is 2020's final week number one

Richard Osman's The Thursday Murder Club (Viking) has notched up a second consecutive week in the UK Official Top 50 number one spot, with 72,913 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 16:01:10 UTC ]
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Amazon Charts: Thursday Murder Club and A Promised Land continue to dominate

Richard Osman's The Thursday Murder Club (Penguin) and Barack Obama's A Promised Land (Penguin) have topped the Amazon Charts for the last full week before Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 23:53:25 UTC ]
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Osman's Thursday Murder Club is the Christmas Number One

Richard Osman's The Thursday Murder Club (Penguin) is the Christmas number one with 134,514 copies sold, becoming the first debut fiction title to hit the festive top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 06:17:01 UTC ]
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Avon scoops Redd's The Arctic Curry Club

Avon has scooped The Arctic Curry Club by debut author and travel writer Dani Redd. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 05:19:17 UTC ]
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Roxane Gay is starting a book club—and you can join.

Some good news to close out the year! Recently, Roxane Gay announced on Twitter that she’s starting a book club, and anyone can participate. The Audacious Book Club will span at least one year, and the reading list for 2021 has already been finalized: Jenna Wortham and Kimberly Drew, Black... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-21 15:31:37 UTC ]
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Radio 2 Book Club moves to prime-time Steve Wright show

The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club

Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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BBC director of arts Claypole to step down

BBC director of arts Jonty Claypole is stepping down from his role and leaving the corporation in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:10:33 UTC ]
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Lit Hub Daily: December 3, 2020

“I have never in my life met anyone with such an acute lexical feel for the specific word needed, for the hidden rhythm of a prose sentence.” Aleksandr Solzhenitsyn on his beloved wife Aliya. | Lit Hub Memoir “I am no longer acquainted with the people who made drug ingestion easy, or free, or... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-03 11:30:56 UTC ]
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Herbert steps down at Forward Arts Foundation

Forward Arts Foundation executive director Susannah Herbert has announced she is stepping down after eight years in the role. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 04:48:33 UTC ]
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BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 21:12:32 UTC ]
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Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation

[ The Conversation | 2020-11-20 16:53:51 UTC ]
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Tory-shaming Manchester United star Marcus Rashford is launching a children’s book club.

As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
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