Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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From magic realism and folklore retellings to literary fiction and nonfiction, here are some of the best paperback releases for book club. Continue reading at Book Riot
[ Book Riot | 2021-10-28 10:30:00 UTC ]
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Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 21:59:40 UTC ]
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The Tudor Dynasty lives on in these outstanding historical fiction novels, including The King’s Witch. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:33:00 UTC ]
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The Times would later call this 1995 memoir of a hardscrabble Texas childhood “one of the best books ever written about growing up in America.” Continue reading at The New York Times
[ The New York Times | 2021-10-21 14:55:16 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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The Queen’s Gambit, Bridgerton, Mindhunter, Maid: Netflix has a track record of turning books into hit television series. And though popular adaptations often drum up interest in their source material—after the show premiered, Walter Tevis’s The Queen’s Gambit landed on the New York Times... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 18:00:07 UTC ]
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Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 13:44:12 UTC ]
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Barnes & Noble picks a gothic fantasy perfect for October, Oprah's Book Club gives Richard Powers's latest some love, Reese Witherspoon goes indie with her new pick, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:39:00 UTC ]
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I am struggling to condense everything that troubles me about recent events in our industry; things I have read from writers and columnists but, most of all, the silence from white writers and industry professionals that has ensued in the face of deeply troubling language and high-level... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 00:14:54 UTC ]
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In the nineteen-fifties, the Cory Book Service quietly connected a community. Then it was forgotten. Continue reading at New Yorker
[ New Yorker | 2021-10-05 21:58:03 UTC ]
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What are the best book club books for 2021? We’ve got 20 of ’em, including books like Beautiful World, Where Are You? Continue reading at Book Riot
[ Book Riot | 2021-10-01 10:37:00 UTC ]
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The Madeleine Milburn Literary, TV & Film Agency has promoted Olivia Maidment to literary agent to build its literary fiction list. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 10:47:49 UTC ]
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Penguin General m.d. Joanna Prior has been named the new c.e.o. of Pan Macmillan UK, with Anthony Forbes Watson to step down from the role early next year. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 08:34:06 UTC ]
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HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 18:15:19 UTC ]
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When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature
[ Electric Literature | 2021-09-15 11:00:00 UTC ]
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A reader and book club host weighs in on the pros and cons of in-person vs virtual book club meetups in the time of COVID-19. Continue reading at Book Riot
[ Book Riot | 2021-09-15 10:34:00 UTC ]
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What makes a book club challenging? Is it possible to make it better? Try these tips and tricks for how to keep the peace at book club. Continue reading at Book Riot
[ Book Riot | 2021-09-10 10:33:00 UTC ]
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