Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Amazon has launched Sarah Selects, a new book club whose monthly selections will be made by Sarah Gelman, Amazon's editorial director for books. The clubs first selection is 'Half-Blown Rose' by Leesa Cross-Smith (Grand Central). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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This month's picks feature powerful women, some blessed with powerful magic and others harnessing the power of perseverance against opposing odds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading at Wired
[ Wired | 2022-04-28 11:00:00 UTC ]
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Teens across the country are fighting back against censorship and book bans. This guide to how to start a banned book club can help. Continue reading at Book Riot
[ Book Riot | 2022-04-26 10:34:00 UTC ]
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This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post
[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday
[ Digiday | 2022-04-13 04:01:00 UTC ]
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Annie Hartnett's 'Unlikely Animals' lands on two lists, mythological retellings make a splash, and more in April's book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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The Australian comedian eschews convention in her occasionally vexing but ultimately enthralling memoir. Continue reading at The Washington Post
[ The Washington Post | 2022-03-29 12:00:08 UTC ]
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Barnes & Noble, 'Good Morning America,' and other big clubs look toward the summer and believe in love in this month's book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The Brazilian Publishers at Bologna will have an SDG Book Club Portuguese display, as the IPA wraps up these curations for kids. The post IPA and Brazilian Publishers: SDG Book Club at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-17 16:46:49 UTC ]
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In the third discussion in the series, which streamed live on March 1, Sara Desai, author of 'The Singles Table,' and Jen Frederick, author of 'Seoulmates,' spoke with Las Vegas-Clark County Librarian Seungyeon (Sue) Yang-Peace. Watch here, and register today for the next event! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-25 23:21:39 UTC ]
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In 1989, Iran’s ruler, Ayatollah Khomeini, issued a fatwa against Salman Rushdie for writing The Satanic Verses. PW’s in-depth coverage looked at the industry’s response to this unprecedented situation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Reese Witherspoon recommends the mysterious and the macabre, Oprah points the way to 'The Way to Integrity,' and more in our monthly roundup of book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-10 05:00:00 UTC ]
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Concerned about Kickstarter's plans to migrate its platform to blockchain technology, Spike Trotman, publisher of the indie graphic novel house Iron Circus Comics, is stepping away from Kickstarter to launch a new independent crowdfunding platform to fund a new volume of her Poorcraft frugal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Bradley Graham, co-owner of Politics and Prose bookstore, has stepped down as president of the American Booksellers Association's board after assuming the position in May 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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