Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
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Learn how to join a TikTok book club and discover a few of the different kinds you'll find in the #BookTok community. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:35:00 UTC ]
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If you haven't considered running a comic book club in your school library, here are reasons why you should (& activities to do!). Continue reading at Book Riot
[ Book Riot | 2022-11-11 11:37:00 UTC ]
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The Brazil chapter of the Portuguese SDG Book Club is Honored with a request for its books' inclusion in a major government requisition. The post Brazil’s Portuguese IPA-UN SDG Book Club: 500,000 Copies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-07 15:49:58 UTC ]
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Lo will appear in conversation with Cristina Mitra of the San Francisco Public Library. The live stream is set for Tuesday, November 1, at 1 p.m ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Reese Witherspoon and 'Good Housekeeping' pick Celeste Ng's latest, Jenna Bush Hager spotlights Joanna Quinn's debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-10 04:00:00 UTC ]
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'The Good Asian' by Pornsak Pichetshote and Alexandrew Tefenkgi and 'Squire' by Nadia Shammas and Sara Alfageeh won Harvey Awards; and Sandman creator Neil Gaiman was inducted into the Harvey Awards Hall of Fame, during an awards ceremony held at Friday night during New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-08 04:00:00 UTC ]
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Launched in 2019, Cursed Princess Club is an original vertical-scroll online comic created by the artist Lambcat that has quickly grown into one of the most popular series on the Webtoon platform. A graphic novel adaptation of the series will be released in print in January 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
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Neil Gaiman, Marjorie Henderson Buell, Gilbert Shelton and Roy Thomas will be honored for their comic book work at New York Comic Con on Oct. 7. Continue reading at The New York Times
[ The New York Times | 2022-09-23 13:00:07 UTC ]
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Oprah has been selecting books for her book club since 1996. How well do you know which ones have made this prestigious list? Continue reading at Book Riot
[ Book Riot | 2022-09-22 10:35:00 UTC ]
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Richard Osman's "The Bullet that Missed" reconvenes his septuagenarian crime fighters. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 11:00:00 UTC ]
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Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Titles for many tastes: a posthumous memoir by Michael K. Williams, a new recording of an 18th-century romance and a sweeping African novel Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 11:00:03 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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Reese and 'Good Housekeeping' pick Margaret Wilkerson Sexton's latest novel, TikTok spotlights Bolu Babalola's 'Honey and Spice,' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-07 04:00:00 UTC ]
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