Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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On July 27, exactly two years to the date since she took over S&S's flagship imprint, Dana Canedy will step down from her position as senior v-p and publisher. Her predecessor, S&S president and CEO Jonathan Karp, will lead the imprint "for the foreseeable future." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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Gabrielle Zevin's latest book gets picked by two book clubs including Barnes & Noble's, Reese's Book Club picks up Bolu Babalola's debut novel, Ashley Poston's adult debut is the 'Good Morning America' pick this month, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Six groups will be chosen to read a shortlisted book, with the most ‘original and engaging’ readers to be invited to the prize ceremony Book clubs across the UK are being invited to take part in the inaugural Booker prize book club challenge, with seats at the prize ceremony dinner up for... Continue reading at The Guardian
[ The Guardian | 2022-07-12 12:21:35 UTC ]
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The holiday getaway takes a suspenseful turn in a trio of books, by Megan Miranda, Allie Reynolds and Alice Feeney Continue reading at The Washington Post
[ The Washington Post | 2022-07-09 11:00:05 UTC ]
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The Heterodoxy club of the early 1900s was made up of mostly college-educated women who debated radical ideas and lived radical lives. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:27 UTC ]
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Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian
[ The Guardian | 2022-07-05 13:14:24 UTC ]
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Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:34:00 UTC ]
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Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot
[ Book Riot | 2022-06-24 10:32:00 UTC ]
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For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
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Viking Press took out a two-page ad in 'PW' in 1939 to keep sales rolling for John Steinbeck’s 'The Grapes of Wrath'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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"Nightcrawling" is a harrowing story of life on the streets and police corruption, by Leila Mottley, the youngest Oprah Book Club author. Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 17:09:01 UTC ]
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Oprah picks a book written by a teenager, two books by Akwaeke Emezi make the list, Salma El-Wardany's debut makes it twice, and more in this month's book club picks roundup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Here are some of the most popular YA fantasy novels you can grab now for under $5! Continue reading at Book Riot
[ Book Riot | 2022-06-08 14:20:51 UTC ]
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Do you want a historical fiction book club but you don't know where to start? Read inside for some tips and ideas. Continue reading at Book Riot
[ Book Riot | 2022-06-08 10:33:00 UTC ]
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I love Pizza Hut with a white hot passion, and I do firmly believe that it should always be trending because of its cheesy goodness. They had stuffed crust ages before Papa John’s deigned to attempt it. (My only beef with them is that they do not deliver to my apartment… If someone at the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-03 15:30:07 UTC ]
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The books we love coming out this week include new titles by Charles McGrath, Ru Freeman, and Katharine Schellman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
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Amazon has launched Sarah Selects, a new book club whose monthly selections will be made by Sarah Gelman, Amazon's editorial director for books. The clubs first selection is 'Half-Blown Rose' by Leesa Cross-Smith (Grand Central). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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