Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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Josie Dobrin is stepping down from her c.e.o. role at Creative Access as the social enterprise celebrates its 10-year anniversary. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 05:50:09 UTC ]
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Barnes & Noble sings praises for 'Anthem,' 'Good Morning America' brings on 'The Maid,' and more in this month's book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-10 05:00:00 UTC ]
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Cassie Rocks, Farzana Khan, Hannah Beeson, Omara Elling-Hwang (pictured) and Yanmin Zhuchen will take over the running of The FLIP (Female Leadership in Publishing) platform later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 18:47:31 UTC ]
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If you’re looking for the best book club books, 2022 releases have a ton to offer! Check out our picks for fiction and nonfiction, like How High We Go in the Dark by Sequoia Nagamatsu. Continue reading at Book Riot
[ Book Riot | 2022-01-05 11:31:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2022-01-03 13:53:28 UTC ]
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Atria nabs an essay collection by William Shatner, Sourcebooks Casablanca picks up a new Claire Legrand trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Rob Moss has announced he will be stepping down from his role as m.d. at online bookseller Wordery. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 12:03:25 UTC ]
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The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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The Paris Commercial Court has authorised the French investment fund Financière Trésor de Patrimoine to take over the bankrupt book club France Loisirs, which is owned by holding company Actissia. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 00:52:23 UTC ]
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Charities Speakers for Schools and Book Clubs in Schools have teamed up with Andersen Press for the third National Teen Book Club and creative writing course for state school students, this time reading Sue Cheung's Chinglish. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 08:14:22 UTC ]
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Novelist Ann Patchett will be in conversation with columnist Steve Lopez tonight at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-10 00:05:08 UTC ]
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Novels by Lisa Jewell, Karin Slaughter and Tana French are among the six-strong line-up for the Richard & Judy Book Club this winter, with all the choices written by women. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 05:25:34 UTC ]
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The Festival for Working-Class Writers' team are on the lookout for books to promote as part of their new book club, which launches in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 23:43:53 UTC ]
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NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC
[ CBC | 2021-12-03 12:56:05 UTC ]
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Diana Gabaldon has the #1 book in the country with her ninth Outlander novel, 'Go Tell the Bees That I Am Gone.' Plus Brandon Sanderson's latest Skyward novel, 'Cytonic,' lands at #3 on our children's fiction list, and 'The Wheel of Time' Prime Video series gets its first tie-in edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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The footballer and campaigner is writing story with Alex Falase-Koya, drawing on his own memories of friendships made before starting the school day Fresh from receiving an MBE for his campaigning to lift children out of poverty, Marcus Rashford is now warming up for a new challenge: the England... Continue reading at The Guardian
[ The Guardian | 2021-12-01 12:04:57 UTC ]
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Lisa Highton is stepping down from her role as publisher at John Murray Press imprint Two Roads. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 12:04:50 UTC ]
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Candles, wine glasses, cushions and more: we've got great ideas for book club themed gifts for the holidays!- Claire Handscombe Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:33:00 UTC ]
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