Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Titles for many tastes: a posthumous memoir by Michael K. Williams, a new recording of an 18th-century romance and a sweeping African novel Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 11:00:03 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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Reese and 'Good Housekeeping' pick Margaret Wilkerson Sexton's latest novel, TikTok spotlights Bolu Babalola's 'Honey and Spice,' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-07 04:00:00 UTC ]
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The best YA book deals of the day, sponsored by Nothing More to Tell by Karen M. McManus.`Nothing More to Tell by Karen M.... Continue reading at Book Riot
[ Book Riot | 2022-09-03 10:30:00 UTC ]
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Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek
[ AdWeek | 2022-08-31 12:13:11 UTC ]
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The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
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Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
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Diana Steel, cofounder of the U.K.-based art book publisher Antique Collectors Club, died August 3 in Woodbridge, England. She was 82. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
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The latest from Jamie Ford, a debut novel by Anthony Marra, and two Jane Austen classics are among the titles selected by book clubs across the country for the month of August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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Follow my lead and no one will find out that you didn't read the book club book. Step one: praise the art of bookbinding. Continue reading at Book Riot
[ Book Riot | 2022-08-05 10:34:00 UTC ]
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We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Rosie Perez narrates Ronnie Spector’s new memoir. Also, the latest from Patrick Radden Keefe and Dan Fesperman Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 11:00:19 UTC ]
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Jennifer Grey discusses her bestselling memoir, "Out of the Corner," and the "Dirty Dancing" sequel. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-27 22:08:56 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
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The Fable app is a new platform that aims to make reading more social. Here's what one writer thought of it. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:36:00 UTC ]
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If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:35:00 UTC ]
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