Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
News tagged with:
#premium publishers
#sponsor content
The latest novels by Curtis Sittenfeld, Jeannette Walls, and Colleen Oakley are among this month's selections by the nation's most influential book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest novels
#curtis sittenfeld
#jeannette walls
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-03 14:22:26 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
“Transness emerges at the sight of other trans people living happily in the world.” Rafael Frumkin on top surgery, the beauty of the trans body, and building a world to feel safe in. | Lit Hub Memoir How Fabio Pusterla discovered a lifelong love of poetry (translated by Will Schutt). | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 10:30:39 UTC ]
More news stories like this | News stories tagged with:
#feel safe
#lifelong love
#memoir
The new integrated school reading events business will be launched by June under the direction of Sasha Quinton, who has been president of Scholastic Book Fairs. Judy Newman, president of Scholastic Book Clubs, has been named Scholastic’s first chief impact officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sasha quinton
#scholastic
Our favorite books coming out this week include new titles from Omer Aziz, Michelle Min Sterling, Jess Row, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#omer aziz
#jess row
Manga has a massive week, Pulitzer Prize winner Matthew Desmond's latest hits #2 in adult nonfiction, a graphic novel reintreprets 'Beowulf' and hits the adult fiction list, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult nonfiction
#graphic novel
#pulitzer prize
#manga
Flatiron wins a rom-com by Katelyn Doyle, Grisham sells a sequel to 'The Firm' to Doubleday, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
Here's a fun breakdown of Oprah's book club by the numbers! She just picked book 100—how many have you read Continue reading at Book Riot
[ Book Riot | 2023-03-29 10:39:00 UTC ]
More news stories like this | News stories tagged with:
#book club
Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
More news stories like this | News stories tagged with:
#times book
If you're looking to get a tween or teen into comics, here are the 8 most popular graphic novels with our high school comic book club, including The Witch Boy by Molly Ostertag. Continue reading at Book Riot
[ Book Riot | 2023-03-28 10:32:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#comic book
Get involved in a book club with this roundup of what all of the online book clubs are reading this March. Continue reading at Book Riot
[ Book Riot | 2023-03-17 10:35:00 UTC ]
More news stories like this | News stories tagged with:
#online book
#book club
Many readers are back to meeting in person after being forced to embrace Zoom book clubs during the pandemic. Continue reading at HuffPost
[ HuffPost | 2023-03-16 09:45:02 UTC ]
More news stories like this | News stories tagged with:
#online book
Ann Napolitano toiled in obscurity for years. Novels went unpublished; agents turned her down. She found recognition with “Dear Edward.” Then came the call: “Hello Beautiful” was the 100th pick for what is arguably the most influential book club in the world. Continue reading at The New York Times
[ The New York Times | 2023-03-14 12:35:55 UTC ]
More news stories like this | News stories tagged with:
#ann napolitano
#dear edward
#book club
Debut novels by Diane Marie Brown, Lakiesha Carr, and Claire Jiménez are among the nation's biggest book clubs' March picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut novels
Hey Reese, can we talk? It's about your most recent book club selection. In the fight against antisemitism, I think there were better choices. Continue reading at Book Riot
[ Book Riot | 2023-03-08 16:57:32 UTC ]
More news stories like this | News stories tagged with:
#book club
Among the headlines this week: a look at libraries some three years after the Covid-19 pandemic began; how the right wing culture war playing out in many communities has led to some librarians living in fear; the St. Paul Public Library's 'Read Brave' program enters its 10th year; and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th year
#e-book
#libraries
The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times
[ The New York Times | 2023-02-21 19:43:29 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News
[ ABC News | 2023-02-16 23:12:16 UTC ]
More news stories like this | News stories tagged with:
#work tuesday
#ongoing debate
#harpercollins
Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News
[ ABC News | 2023-02-16 23:11:22 UTC ]
More news stories like this | News stories tagged with:
#work tuesday
#ongoing debate
#harpercollins