Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
News tagged with:
#premium publishers
#sponsor content
Debut novels by Jessica George, Monica Heisey, and Leanor Shearer get the book club treatment from Jenna Hager, 'Marie Claire,' and 'Good Morning America.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut novels
#marie claire
#book club
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with:
#football season
#digital content
A debut novel from Kira Yarmysh, a longtime critic of Vladimir Putin, offers an intimate look at political imprisonment. Continue reading at The New York Times
[ The New York Times | 2023-02-06 10:00:09 UTC ]
More news stories like this | News stories tagged with:
#book review
#vladimir putin
#debut novel
Viola Davis won a Grammy Award Sunday for the recording of her memoir, Finding Me. She has previously won an Emmy, Oscar and two Tony awards. Continue reading at CBC
[ CBC | 2023-02-05 22:33:19 UTC ]
More news stories like this | News stories tagged with:
#previously won
#tony awards
#audiobook
“Why I’m still on strike.” Olivia McGiff’s portraits from the HarperCollins picket line. | Lit Hub “Writers are read for how they write, not what they write about.” Henry Louis Gates Jr. on what makes a “classic” African American text. | Lit Hub Criticism How Jane Fonda somehow combined dance... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-04 11:30:51 UTC ]
More news stories like this | News stories tagged with:
#lit hubcriticism
#progressive politics
#harpercollins
The ALA's first in-person LibLearnX is in the books; book bans (and Florida) stay in the news; and the Urban Library Council releases a white paper addressing food insecurity in our communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-person liblearnx
#book bans
About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#madeline mcintosh
#penguin random house
#random house
Tracy Kidder joins the L.A. Times Book Club to discuss "Rough Sleepers," about a doctor's mission to bring healing to homeless people. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-26 22:03:03 UTC ]
More news stories like this | News stories tagged with:
#rough sleepers
#homeless people
#times book
Banned books are some of the best to discuss in book clubs. This reading guide to frequently banned book New Kid will help you get started! Continue reading at Book Riot
[ Book Riot | 2023-01-17 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#jerry craft
#banned books
#book clubs
#reading guide
#banned book
Amerie and 'GMA' select the latest novel by Deepti Kapoor, B&N and 'Good Housekeeping' spotlight Parini Shroff's debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#good housekeeping
Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
Book Club for Inmates, a program run in federal penitentiaries, is having a big impact on inmates at Grand Valley Institution for Women in Kitchener, Ont., helping them develop great discussions and open up about their own lives. Continue reading at CBC
[ CBC | 2023-01-03 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#big impact
#book club
The so-called Perverted Book Club is hosting readings in surprising locations across New York. Look out, Sbarro. Continue reading at The New York Times
[ The New York Times | 2022-12-22 17:00:10 UTC ]
More news stories like this | News stories tagged with:
#hosting readings
#book club
Censorship attempts and book bans are at an all time high, but even a handful of people in a book club can make a difference. Here's how. Continue reading at Book Riot
[ Book Riot | 2022-12-15 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#censorship attempts
#books bans
#book bans
#time high
#book club
The star has deposed Oprah Winfrey as queen of the online literary discussion groups – and plenty more A-listers are getting in on the act. Our reporter dives under the coversEvery novel I’ve ever read as part of a book club has involved a sprint to the finish. My latest group is no different,... Continue reading at The Guardian
[ The Guardian | 2022-12-12 06:00:54 UTC ]
More news stories like this | News stories tagged with:
#reese witherspoon
#queen consort
#latest group
#celeste ng
#fellow members
#book club
The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2022-12-09 14:47:10 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#simon schuster
#random house
The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News
[ ABC News | 2022-12-09 13:58:45 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#interim basis
#penguin random house
"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
More news stories like this | News stories tagged with:
#missing hearts
#times book
Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
More news stories like this | News stories tagged with:
#prime video
#tells stories
#anthology