The programmatic premium club: 3 steps to induction

Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-07 00:00:00 UTC ]
News tagged with: #premium publishers #sponsor content

Other Publishing stories related to: 'The programmatic premium club: 3 steps to induction'

Why All of My Book Clubs Have Imploded

From despotic book club leaders to mind-numbingly boring reads, here are all the reasons every book club I've enjoyed has failed. Continue reading at Book Riot

[ Book Riot | 2023-07-06 10:32:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #book club

PW Picks: Books of the Week, July 3, 2023

Our favorite books coming out this week include new titles from Mark Billingham, Charlotte Mendelson, Carin Berger, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mark billingham #charlotte mendelson

Book Deals: Week of July 3, 2023

Tradd Street series author Karen White sells two standalone novels to Park Row, Berkley buys a New Orleans–set horror debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #standalone novels #park row #berkley buys

This Week's Bestsellers: July 3, 2023

It Ends with Us' author Colleen Hoover invites readers to her Book Bonanza. Plus NBA point god Chris Paul scores with 'Sixty-One,' and Riley Sager is 'The Only One Left.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book bonanza #riley sager

The NDN Girls Book Club Was Born From The Need To Disrupt

Kinsale Drake created a space for Native people in the arts to thrive — free of the white gaze. Continue reading at HuffPost

[ HuffPost | 2023-06-23 22:10:23 UTC ]
More news stories like this | News stories tagged with: #book club

Sarah Crichton Steps Down as Editor-in-Chief of Henry Holt

Sarah Crichton will "step back from her duties as editor-in-chief" at Henry Holt & Co., assuming the role of editor-at-large on July 5, Holt president and publisher Amy Einhorn has announced in a letter to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #step back

Spotify may finally be ready to debut a premium HiFi audio tier

Rumors about a Spotify HiFi tier have been around since at least 2017, and the company even announced plans to launch such a feature in 2021 — only to back off the next year. Now, the company may finally be ready to launch a high-fidelity plan (dubbed "Supremium" internally) that would be its... Continue reading at Engadget

[ Engadget | 2023-06-20 12:38:47 UTC ]
More news stories like this | News stories tagged with: #primary rivals #apple music #pricing hasn #premium plan #audiobook

Netflix’s ‘3 Body Problem’ first look confirms January 2024 premiere

Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget

[ Engadget | 2023-06-17 21:39:27 UTC ]
More news stories like this | News stories tagged with: #alexander woo #final season #book series #doctor strange #science fiction

Video: Watch Elliot Page discuss 'Pageboy' at the L.A. Times Book Club

Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
More news stories like this | News stories tagged with: #times book

The Book Club Picks of June 2023, From Roxane Gay’s to Reese’s

Here are the books 11 of the biggest and most interesting book clubs have chosen as their picks for June 2023, including Yellowface by R.F. Kuang. Continue reading at Book Riot

[ Book Riot | 2023-06-15 10:36:00 UTC ]
More news stories like this | News stories tagged with: #roxane gay #book club

How to watch LeVar Burton at the L.A. Times Book Club

On May 24, actor and author LeVar Burton discusses the State of Banned Books with Times readers in Los Angeles. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-24 20:15:39 UTC ]
More news stories like this | News stories tagged with: #banned books #times book

Book Club Picks for May 2023

The latest novels from Nana Kwame Adjei-Brenyah, Victor LaValle, Abraham Verghese, and more are among the this month's picks by the nation's biggest book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #latest novels #victor lavalle #abraham verghese

12 Book Clubs’ Excellent Picks For May 2023

Check out what all the online book clubs are reading in May, from dystopian fiction to historical fiction set in old Hollywood. Continue reading at Book Riot

[ Book Riot | 2023-05-08 10:36:00 UTC ]
More news stories like this | News stories tagged with: #dystopian fiction #historical fiction #online book

7 Babysitters Club Books that Changed My Life

I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at Electric Literature

[ Electric Literature | 2023-05-05 11:10:00 UTC ]
More news stories like this | News stories tagged with: #great idea #electric literature #scholastic

NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher

Jack Jensen to Step Down as McEvoy Group President

Jack Jensen, who built Chronicle Books into one of the country's largest and most distinctive independent publishers, will transition from president of Chronicle parent company the McEvoy Group to chair of the McEvoy Group advisory board later this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this |

Barnes & Noble Revamps Loyalty Program with Premium Membership

The bookseller announced new benefits and discount perks in an effort to "revitalize" its membership ranks and unveiled an alternative free B&N Rewards loyalty program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller announced #bookseller

This book club connects incarcerated fathers to the outside world.

When Ashley C. Ford showed up to the book club in March, she found an audience who had all read her 2021 bestseller, Somebody’s Daughter, and were primed for a lively discussion. “I gotta tell you, I’ve been to a lot of bookstores where they didn’t do that,” Ford laughs. The event took place... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-17 16:03:16 UTC ]
More news stories like this | News stories tagged with: #book club