Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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For her latest book club pick, Oprah Winfrey broke the news to author Nathan Hill in modern style Continue reading at ABC News
[ ABC News | 2023-09-19 12:32:06 UTC ]
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A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation
[ The Conversation | 2023-09-18 12:19:43 UTC ]
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Barnes & Noble and 'Good Morning America' pick Angie Kim's 'Happiness Falls,' Reese Witherspoon spotlights Nina Simon's 'Mother-Daughter Murder Night,' and more of this month's selections by the nation's biggest book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
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Looking for your own bookish community online? Let's take a look at some of the best online book clubs, 2023 edition! Continue reading at Book Riot
[ Book Riot | 2023-09-08 10:36:00 UTC ]
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Find your YA book club reading list, with YA book club books on a wide range of topics and exploring many different genres. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:33:00 UTC ]
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If one thing kept me coming back (and back) to Homeworld, it was skirmish mode. Setting up a quick (“quick”) battle against the CPU would often rob me of a whole weekend while at college. Homeworld 3 sees a new mode arrive on the second sequel, a roguelike-inspired multiplayer co-op called War... Continue reading at Engadget
[ Engadget | 2023-08-25 15:30:05 UTC ]
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Your book club can help fight book bans! See how many squares on this anti-censorship BINGO board you can fill out together. Continue reading at Book Riot
[ Book Riot | 2023-08-24 10:30:00 UTC ]
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Kate Winkler Dawson’s audiobook original reveals the origins of a society of occult-obsessed supernaturalists that included Dickens, Doyle, Yeats and more. Continue reading at The New York Times
[ The New York Times | 2023-08-18 09:00:23 UTC ]
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Fight Club, Chuck Palahniuk’s era-defining debut novel about a load of disaffected men beating the bejesus out of each other in order to feel alive, was first published twenty-seven years ago today. The book rapidly gained a cult following, was adapted into one of the most iconic movies of the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-17 15:30:58 UTC ]
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'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
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Get to know what all of the book clubs are reading in August, from exciting debuts to new releases from beloved authors. Continue reading at Book Riot
[ Book Riot | 2023-08-11 10:35:00 UTC ]
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What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot
[ Book Riot | 2023-08-08 14:41:31 UTC ]
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Chris Pearson told CBC News he was on his boat in the East Kootenay with his friend Jason when their kids came running over to tell them a little girl was floating in the waters of Wasa Lake. Continue reading at CBC
[ CBC | 2023-07-26 23:27:15 UTC ]
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The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Luis Alberto Urrea, author of 'Good Night, Irene,' joins L.A. Times Book Club readers live on July 19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-19 20:38:21 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Get to know what all of the book clubs are reading this month, then get involved. Continue reading at Book Riot
[ Book Riot | 2023-07-14 10:38:00 UTC ]
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R.F. Kuang's publishing parody 'Yellowface' is a Reese’s Book Club pick, Thao Thai's 'Banyan Moon' gets the Read with Jenna nod, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-09 04:00:00 UTC ]
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From despotic book club leaders to mind-numbingly boring reads, here are all the reasons every book club I've enjoyed has failed. Continue reading at Book Riot
[ Book Riot | 2023-07-06 10:32:00 UTC ]
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Our favorite books coming out this week include new titles from Mark Billingham, Charlotte Mendelson, Carin Berger, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-30 04:00:00 UTC ]
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