#media owners

Publishing news tagged with #media owners

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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense

“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-12-18 00:00:00 UTC ]
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Xaxis Merger Chases Programmatic Vision

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing landscape #media owners #publishers closer