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Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at 'Digiday'
[ Digiday | 2022-04-13 04:01:00 UTC ]
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Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-21 13:00:53 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-12-18 00:00:00 UTC ]
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The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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