The programmatic premium club: 3 steps to induction

Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-07 00:00:00 UTC ]
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Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Wilde’s Happy Prince among UN book club’s poverty picks

The launch titles of the United Nations’ Sustainable Development Goals (SDG) Book Club were revealed at Bologna, all of which explore the topic of poverty. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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The Next Step is sheepish deal for Sweet Cherry

Sweet Cherry has bought the publishing rights to a trio of licences: Aardman Studios’ Shaun the Sheep, nostalgia brand Rainbow, and CBBC reality TV-style show "The Next Step", which centres around a dancing studio. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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SDG Book Club Issues First Reading List on Sustainable Goals at Bologna

Works by Ángela Lago, Mark Twain, Oscar Wilde, and Omaima Ezadeen are on the first reading list announced by the United Nations' new SDG Book Club. The post SDG Book Club Issues First Reading List on Sustainable Goals at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna appeared #mark twain #oscar wilde #united nations

Leadership Briefs: 3 Execs on Navigating Challenges in New Roles

If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
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Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek

[ AdWeek | 2019-03-27 00:00:00 UTC ]
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5 Of The Most Empowering Books From Reese’s Book Club

It’s safe to say Reese Witherspoon knows a thing or two about strong female characters. Over the past two decades, the actress Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-26 13:00:21 UTC ]
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One step beyond

Philip Jones looks ahead to assess how the publishing industry will weather Brexit. Continue reading at The Bookseller

[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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IPA’s Sustainable Development Goals Book Club Welcomes Bologna, Others

The first selection of children's books in the International Publishers Association's SDG Book Club with the United Nations is due on April 2 at Bologna Children's Book Fair. The post IPA’s Sustainable Development Goals Book Club Welcomes Bologna, Others appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-18 00:00:00 UTC ]
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UN launches children’s book club

The United Nations is this week launching a children’s book club with organisations including the International Publishers Association and the International Board on Books for Young People. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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February Religion Bestsellers: 'Duck Dynasty' Star Takes #3; Colleen Coble Returns

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[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Michelle Obama Crashed My Book Club And I Just About Died

She is so unbelievably authentic that at times it felt like I was looking at a reflection of myself. Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-09 13:00:08 UTC ]
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Women dominate Richard and Judy Book Club Spring titles

Richard Madeley and Judy Finnegan have launched their Book Club list for Spring, with six titles all written by women to mark International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Women dominate Authors’ Club longlist

Women dominate this year’s Authors’ Club Best First Novel Award, with books by eight women making up the 11-title longlist as chair of the judging panel Lucy Popescu praises the diverse list. Continue reading at The Bookseller

[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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GalleyMatch Offers A New Dating Service for Publishers and Book Clubs

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[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Lt. Gov. Justin Fairfax says he won't step down as Virginia Democrats explore options

Democratic Lt. Gov. Justin Fairfax said he will not step down and will preside over the Virginia Senate on Monday regardless of any attempts to remove him from office amid allegations that he sexually assaulted two women. In a telephone interview with the Washington Post on Sunday night as fellow... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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What's on TV: 'Far Cry,' 'Crackdown 3' and 'Umbrella Academy'

This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget

[ Engadget | 2019-02-12 00:00:00 UTC ]
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