As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month alone, ESPN The Magazine, Money, Brides and Beer Advocate announced plans to end their print runs. And they all intend to continue producing content for their digital platforms. Once considered a death knell for a brand, the print-to-digital transition has proven for some publications to be more of a rebirth, especially when they diversify to additional channels, like events and TV. With that in mind, here are a few brands who have shown there is life after print—a good life. Conduct a "Self" assessment When Condé Nast announced in December 2017 that the January/February 2018 issue of the magazine would be the last print run, editor-in-chief Carolyn Kylstra knew that the transition would be a challenge. [caption id="attachment_103695" align="alignright" width="174"] Carolyn Kylstra[/caption] “At the time, there hadn’t really been an example of a consumer brand that had started as a legacy print magazine and transitioned to digital and succeeded,” she says. “I wasn’t entirely sure what success looked like or that it was even possible.” A year and a half later, Self has proven the model. The brand achieved profitability ahead of schedule, with revenue rising 108% in 2018 and on... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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