Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-12 00:00:00 UTC ]
One sobering new study suggests print revenues will outgross digital for many years to come – even as newsprint sales steadily declineTwo expert reports – one taking the long view, the other dripping blood on the carpet – define the problems newspapers face as summer fades. The long view comes... Continue reading >> [ Source: The Guardian | 2015-08-23 00:00:00 UTC ]
An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading >> [ Source: The Bookseller | 2013-09-12 00:00:00 UTC ]