Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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After investing millions of dollars in education and opening their own private K-12 school this year, pediatrician Priscilla Chan and her Facebook-founding husband, Mark Zuckerberg, announced Wednesday that they will invest $3 billion over the next decade to fight diseases. The funds will come... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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After the first 10 chapters, we fancy ourselves scientist-philosophers, theorizing about aliens, humans, and the nature of the universe. The post WIRED Book Club: The Secret Behind Three-Body Problem's Ticking Clock appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-15 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Girls, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-09-12 00:00:00 UTC ]
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[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
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One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Three debuts have made it onto the WH Smith Richard and Judy Book Club line up for autumn 2016, with half of the list published by Penguin Random House imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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This is the final part of a three-part cyberpunk comics list, enjoy and fight the system! Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Does this book need an index? Is Mycroft a monster? What's up with J.E.D.D.? Join us for our second sensayer session on Ada Palmer's Too Like the Lightning. The post WIRED Book Club: Too Like the Lightning Is Scandalizing (and Cannibalizing) Us appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-19 00:00:00 UTC ]
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J.K. Rowling offers additional reading for your commute to Hogsmeade. The post J.K. Rowling Is Releasing 3 E-Books of Secret Hogwarts History appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-18 00:00:00 UTC ]
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Kobo is set to release a new premium e-reader in September – The Kobo Aura One – which reduces blue light to help readers sleep better after using it. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday
[ Digiday | 2016-08-11 00:00:00 UTC ]
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The Masonic Charitable Foundation, a charity funded by the Freemasons, has awarded £40,000 to help organise tactile and audio-based "Touch to See" book clubs for older blind and partially-sighted people across the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-08-04 00:00:00 UTC ]
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A New York campus preps for a downtown bookstore; a collegiate-themed restaurant and bookstore in Pennsylvania merge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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Simon & Schuster is stepping up its local publishing in India and has hired an editorial director to head up a new list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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