#content licensing

Publishing news tagged with #content licensing

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The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at 'AdWeek'

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher

DK appoints Hopkins as content licensing director

Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-09-17 22:51:13 UTC ]
More news stories like this | News stories tagged with: #appointed director #content licensing #digital space

Publishers, What’s Your Next Step?

[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #sponsored content #content licensing #revenue stream

Content Licensing: Making It Work for You

The term content licensing is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at 'Folio Magazine'