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What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings report #media app #beat facebook #ad world #wall street


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content