It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading >> [ Source: Advertising Age | 2017-05-10 00:00:00 UTC ]
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading >> [ Source: AdWeek | 2014-07-07 00:00:00 UTC ]
Ziff Davis valuation is way up in the clouds. The tech-centric publisher has been sold to j2 Global, Inc., a business cloud services company, for $167 million, the companies announced today. The cash purchase is expected to yield j2 $60 million in 2013 revenues, said officials. Formerly a... Continue reading >> [ Source: AdWeek | 2012-11-13 00:00:00 UTC ]