Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading >> [ Source: Digiday | 2017-03-23 00:00:00 UTC ]
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading >> [ Source: Advertising Age | 2014-06-12 00:00:00 UTC ]
A growing number of publisher sites are now shunning the concept of finite "pages" as vehicles with which to serve content, opting instead to do so with seamless, often endless feeds and streams. The concept of a page, which is largely a hangover from the world of print media, suddenly seems... Continue reading >> [ Source: Digiday | 2014-01-09 00:00:00 UTC ]