#publisher sites

Publishing news tagged with #publisher sites


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content


Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange


The Webpage is Dying

A growing number of publisher sites are now shunning the concept of finite "pages" as vehicles with which to serve content, opting instead to do so with seamless, often endless feeds and streams. The concept of a page, which is largely a hangover from the world of print media, suddenly seems... Continue reading at 'Digiday'

[ Digiday | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #growing number #publisher sites #print media