#narrative hook

Publishing news tagged with #narrative hook

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3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative hook #clear message #brands alike #adweek magazine


Bologna 2015: The Hunt for Something 'Special'

At the 2015 Bologna Book Fair, publishers seemed to be seeking out books that would stand out from the pack, either because of an inventive format, narrative hook, or an element of diversity. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative hook