Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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After 17 years at the helm of the National Association of College Stores, where he oversees a 225-person staff and four subsidiaries, CEO Brian Cartier will retire on June 30, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Girl on the Train, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-03-06 00:00:00 UTC ]
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Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
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For his next reading challenge pick, Zuckerberg announced a much-lauded pro-vaccination book.Facebook CEO Mark Zuckerberg has come out swinging in support of vaccination—and he wants his book club members to read all about it. Undaunted by the lukewarm reception to his first few picks,... Continue reading at Fast Company
[ Fast Company | 2015-02-19 00:00:00 UTC ]
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Jon Stewart announced plans Tuesday night to leave his perch on The Daily Show later this year. The shrieks and cries you heard coming from Manhattan and Brooklyn? That was the sound of publishing and media insiders realizing that their best avenue for jump-starting book sales and making... Continue reading at Slate
[ Slate | 2015-02-12 00:00:00 UTC ]
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Writer Bridget Minamore, whose interests cover "hip-hop, climate change, feminism and football", has been chosen by the Hospital Club's new charitable foundation as part of its Emerging Creatives programme. The private members' club for the creative professions has marked its 10th anniversary... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Cynthia Bond's novel "Ruby" is set in Texas and tells a fierce and poetic tale of a worldly, beautiful black woman, Ruby Bell, and her struggle not to be destroyed by her home community of Liberty Township. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-11 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Redeployment, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-02-06 00:00:00 UTC ]
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Linda Shaughnessy is stepping down from her role as joint head of the Foreign Rights department at United Agents. Shaughnessy was head of Foreign Rights at AP Watt for 34 years before it was bought by United Agents. She will continue to act as a primary agent for her own clients, who include... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Glen Moreno is preparing to step down from his role as chairman of Pearson after a decade, according to Sky News. Sources told the broadcaster that Pearson's nominations committee had enlisted JCA Group, a City headhunting firm, to oversee the process of recruiting Moreno's successor. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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The board of the Loft will initiate a national search to replace Jocelyn Hale, the Minneapolis literary center's executive director, who is stepping down from the position this summer after seven years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Sam Husain is to retire from his position as c.e.o of Foyles in April after eight years at the helm of the bookseller. Former Hamleys c.o.o. Paul Currie will replace him. Husain will step down on his 68th birthday in April. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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'Girl on the Train,' the hot debut novel of the season, made a strong showing but couldn't dethrone 'American Sniper' from the top of the Apple iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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The second pick in the online group, which the Facebook CEO unveiled at the start of the new year, is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Show how much you know! Here's our quiz for January 9, 2015.What the heck happened this week? Research says that one of the best ways to solidify new information is to be tested on it. Here's a chance to bolster your knowledge of current events—and earn a special emoji badge. Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-01-10 00:00:00 UTC ]
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'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in daysHow to be a winner: the books that inspire Mark Zuckerberg and other high flyersWhy would Mark Zuckerberg recommend The End of Power? Facebook... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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"Premium publisher" may be one of the most overused words. We asked a sampling of stakeholders what it means. Here's what they said. The post What does ‘premium publisher’ mean, anyway? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
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