Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Hachette Book Group in the US is to lay off 3% of its workforce as part of a “cost-savings... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Indigo Books & Music has appointed Laura Carr, senior v-p, finance to the position of executive v-p and CFO, effective June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World
[ BBC World | 2014-05-28 00:00:00 UTC ]
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While Amazon slow-tracks HBG titles, at least one chain is stepping up HBG's presence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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This month, Dan Kois, Jessica Winter, and Meghan O’Rourke discuss Jenny Offill’s slim but potent novel Dept. of Speculation. Does the novel’s bifurcated structure work? Is its theme of the difficulty of making art when facing the daily struggles of domesticity resonant? What does that title... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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Penguin Random House has the lion’s share of titles in this summer's W H Smith Richard... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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John McNamee has stepped down from his role as president of the European and International... Continue reading at The Bookseller
[ The Bookseller | 2014-04-15 00:00:00 UTC ]
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This month, Dan Kois, Emily Bazelon, and Meghan O’Rourke discuss Maria Semple’s best-selling comic novel Where’d You Go, Bernadette. Our critics discuss the novel’s unique epistolary/documentary structure; hash out whether its satire of upper-crust parents is biting or toothless; and debate... Continue reading at Slate
[ Slate | 2014-04-11 00:00:00 UTC ]
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At Hachette India, Poulomi Chatterjee has been appointed editorial director to replace Nandita Aggarwal, who is leaving to pursue personal projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
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Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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This month Slate’s Audio Book Club hits the road for a live show at Town Hall Seattle. Dan Kois, Hanna Rosin, and special guest star Hugh Howey (Wool) discuss Kurt Vonnegut’s classic novel of war and space aliens, Slaughterhouse-Five. The trio discuss Vonnegut’s deep depression, the way Billy... Continue reading at Slate
[ Slate | 2014-03-08 00:00:00 UTC ]
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Will Eisner Reading by Paul Levitz in New York, NY; Moon Knight Release Party in Dublin, Ireland; Selfmade Hero Spring Party in London, U.K.; Smudge Expo in Arlington, VA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Sanj Kharbanda has been promoted to senior v-p, digital markets for Houghton Mifflin Harcourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Audible lowering royalty on self-published audiobooks and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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This week, a dangerous game in small-town America, a book that will get you obsessed with dinosaurs, and an extreme survival camp. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek
[ AdWeek | 2014-02-24 00:00:00 UTC ]
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In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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