Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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Just like the Marvel movies, Agents of S.H.I.E.L.D. enjoys adding references to the more obscure details of the Marvel Universe as tiny presents for longtime readers of the comic books. And we enjoy breaking them down. Continue reading at Wired
[ Wired | 2013-10-10 00:00:00 UTC ]
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Stanford Law School Fellow Vivek Wadhwa, whose criticism of Twitter's all-make board sparked a weekend debate on the social network, took to Bloomberg TV with his arguments on Monday. "They are a small elite group I call 'The Mafia' who are stuck in the echo chamber," said Wadhwa, who is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-08 00:00:00 UTC ]
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The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget
[ Engadget | 2013-09-19 00:00:00 UTC ]
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Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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David Levin is stepping down as CEO of UBM after eight years at the head of the UK-based events and communications giant, the company announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-16 00:00:00 UTC ]
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A crime-themed TV book club created by Amanda Ross, who was previously behind The Richard & Judy Book Club, is coming to ITV3 in September. Continue reading at BBC News
[ BBC News | 2013-08-30 00:00:00 UTC ]
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JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week
[ Media Week | 2013-08-29 00:00:00 UTC ]
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ITV3 will begin a new series called "The Crime Thriller Club" in September, a TV book... Continue reading at The Bookseller
[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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It peeked its head out just a day ago by way of a Korean back-to-school catalog, and now Samsung's ready to let its kid-friendly cat out of the bag. The Galaxy Tab 3 Kids is, as the name implies, aimed at ever more tech savvy young ones, featuring a child-friendly skinned Android 4.1 and a slew... Continue reading at Engadget
[ Engadget | 2013-08-27 00:00:00 UTC ]
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Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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NBC's 'Today' show will be picking monthly titles for a book club, with Samantha Shannon's 'The Bone Season' serving as the first selection. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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Hearings begin in Quebec to consider the regulation of book prices that would favor small bookstores. One economist argues that this will ultimately hurt the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News
[ BBC News | 2013-08-15 00:00:00 UTC ]
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Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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