Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Launched at the end of 2011, the ebook program of the Library of America has released eight titles so far with plans to publish about two ebooks a month for the next year. LOA publisher Max Rudin explained that the nonprofit charged with producing high-quality, beautifully designed editions of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Waterstones has today announced the next 12 titles in its quarterly Book Club, featuring four... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Fifty Shades of Grey, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-06-29 00:00:00 UTC ]
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Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed. Continue reading at Media Week
[ Media Week | 2012-06-28 00:00:00 UTC ]
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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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The MPA announced today that its president and CEO, Nina Link, will be stepping down at the end of the year. Link has held the position for 13 years, longer than any MPA president in the organization's 93-year history. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Are You My Mother?, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-06-02 00:00:00 UTC ]
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Everyone! Check under your chairs! It's a...new book club from Oprah! Yep, the former queen of daytime TV is revamping her famed literary organization for the 21st century. Winfrey says she was so taken by Cheryl Strayed's Wild, that she absolutely had to get back on the book peddling bandwagon.... Continue reading at Engadget
[ Engadget | 2012-06-02 00:00:00 UTC ]
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Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Curtis Brown has restructured its top management, with c.e.o. Jonathan Lloyd moving to the role... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Latitude Festival is launching a monthly book club in London, with the first to be held today... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Ana Sampson, co-author of The Book Club Bible, tells The World At One's Martha Kearney about the do's and dont's of literary circles. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
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In the May issue of the Slate Book Review, Meghan O’Rourke writes about Are You My Mother?, cartoonist Alison Bechdel’s therapy-fueled exploration of her relationship with her mom. Writes O’Rourke: Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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JoJo Moyes’ Me Before You has come top of an online voting poll for the Richard and Judy... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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The value of the UK's book exports rose a little over 3% to £1,741.5m in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-25 00:00:00 UTC ]
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