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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at 'AdWeek'
[ AdWeek | 2012-03-05 00:00:00 UTC ]
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#sales staff
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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#meredith launched