The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with:
#magazine industry
The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#panel discussion
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The push in book publishing for more authors and workers of color hasn’t abated, and companies are increasingly making lasting changes to the way they do business. Continue reading at The New York Times
[ The New York Times | 2020-10-29 16:18:17 UTC ]
More news stories like this | News stories tagged with:
#publishers step
#diversity efforts
#book publishing
The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with:
#competitive gaming
#grown immensely
#super bowl
#—bloomberg news
#nielsen
[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience data
Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital traffic
#distributing content
#internet giants
#growing frustration
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single day
#valuable audience
#audience size
#good thing
#adweek magazine
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#palm springs
#ad business
#neal mohan
#press release
Launched at the end of 2011, the ebook program of the Library of America has released eight titles so far with plans to publish about two ebooks a month for the next year. LOA publisher Max Rudin explained that the nonprofit charged with producing high-quality, beautifully designed editions of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook program
#american writing
#digital market
#print books
#ebook architects
GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest survey
#digital editions
Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#step-by-step guide
#comprehensive guide
#kindle
Allow a budget of £4,000 to do-it-yourself, from the editing and design through to marketing“A top-of-her-game literary agent tells us she receives about 3,000 submissions a year,” says Joe Sedgwick, the head of writing services at The Literary Consultancy. “Of those, she requests to see the... Continue reading at The Guardian
[ The Guardian | 2022-08-09 06:00:19 UTC ]
More news stories like this | News stories tagged with:
#book published
#literary consultancy
#literary agent
National writing charity Arvon has made a raft of changes to encourage inclusivity, through discounted places for young people and online tutorials, as part of its 50th year celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
More news stories like this |
There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious affiliation
#evangelical christians