Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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The head of Suhrkamp, one of Germany’s best-known literary houses, has been sensationally... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Restaurant chain Pizza Hut is partnering with W H Smith and marketing communications agency... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of NW, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-11-30 00:00:00 UTC ]
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The largest children’s library in Mexico—Biblioteca BS-IBBY México—in Mexico City boasts some 25,000 titles, of which more than 3,000 are in digital format. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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The first 20 books in the popular children's series by Ann M. Martin will be released in electronic format on Dec. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-16 00:00:00 UTC ]
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John Murray is planning to expand its non-fiction publishing output and has appointed Georgina... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Johnny Depp launches his own book imprint with publishing company HarperCollins. Continue reading at BBC News
[ BBC News | 2012-10-17 00:00:00 UTC ]
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WH Smith chief executive Kate Swann is to leave the company in 2013, after leading it to a group... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Dame Marjorie Scardino, the first woman to head a FTSE 100 company, is to step down as chief executive of publishing firm Pearson at the end of the year. Continue reading at BBC News
[ BBC News | 2012-10-03 00:00:00 UTC ]
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Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division. Continue reading at Media Week
[ Media Week | 2012-10-03 00:00:00 UTC ]
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Pearson chief executive Dame Marjorie Scardino is to step down from her role in 2013, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Egmont, Simon & Schuster and Templar Publishing have all landed two titles on the W H Smith... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Alistair Burtenshaw is stepping down from his role as director of books and publishing for Reed... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Titles from publishers Hachette and Random House feature strongly on the Waterstones Book Club... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Hachette dominates the Richard and Judy Autumn Book Club picks for 2012 announced by W H Smith,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Through the Harry Potter book club, J.K. Rowling will answer readers' questions via a classroom webcast. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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Bestselling authors Jeffrey Archer and David Baldacci are the latest to be given the 20p... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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